Ilana Ettinger

Peter Thiel has said that the best startups are like a cult that believes in something true.

Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.

While working for the internet can be rewarding, it can also be an isolating experience, with little room for error.

Hell is a collection of individuals who are spending the bulk of their time working on a task they don’t like and are not especially good at.

To win tomorrow’s war for talent, companies will need to construct new types of employee experiences. The best ones will blend the freedom and opportunity of working for the internet with the scale and community of traditional employment.

A world without teachers or dock-workers would soon be in trouble, and even one without science fiction writers or ska musicians would clearly be a lesser place. It’s not entirely clear how humanity would suffer were all private equity CEOs, lobbyists, PR researchers, actuaries, telemarketers, bailiffs or legal consultants to similarly vanish.... See more