Ilana Ettinger

While working for the internet can be rewarding, it can also be an isolating experience, with little room for error.

Uncertainty. Anger. Despair. Envy. When you’re overwhelmed by big feelings, it can seem like you’re the only one who is struggling. But having difficult emotions doesn’t mean you’re malfunctioning. It means you’re human.

Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features