Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
We have instinctual responses to help us choose the objects that meet our most basic needs—when we’re hungry, we seek food; when we’re cold, we want warmth. But there is an entire universe of desires for which we have no instinctual basis for choosing one object or another. For these objects of desire, Girard saw that the most important factor in
... See moreLuke Burgis • Why Everyone Wants the Same Things
‘7 Rules of Power’ by Jeffrey Pfeffer: How good people can accumulate power
Kevin J. Delaney charterworks.com
leadership and
Status Signaling and
What others may see as a moat, we may more earnestly see as “stickiness” or “defensibility” rather than as an outright moat. As we wrote about in “What is a “Moat” and why does it matter?” , we define moats as “Proven, perpetuating and permanent unit economic advantages from peers within a competitive set” . These moats need to be rooted in
... See moreRick Zullo • Companies Build “Capabilities” Before They Build “Moats”
“Women need to be twice as good to get half the credit. Fortunately many women are four times as good.” —Alison Davis-Blake, former president of Bentley University (p. 17)
Charter • ‘7 Rules of Power’ by Jeffrey Pfeffer: How good people can accumulate power
Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features