Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
David Sacks • Your Startup Is a Movement
Greenwald proclaimed that competitive advantages fell into two distinct camps, customer captivity and resource captivity , and that the strength of these advantages were a function of scale.
Rick Zullo • Companies Build “Capabilities” Before They Build “Moats”
On being an early adopter of organic cotton in Patagonia's garments: “The constraints we place on ourselves require innovation that then sets us apart from other companies”
Rodney Evans • How Patagonia became Patagonia w/ Vincent Stanley
The Great Attrition is making hiring harder. Are you searching the right talent pools?
Aaron De Smetmckinsey.com
