Ilana Ettinger

Weaving surprising science with personal stories and original illustrations, each chapter examines one uncomfortable feeling—like envy, burnout, and anxiety—and lays out strategies for making it manageable.

Uncertainty. Anger. Despair. Envy. When you’re overwhelmed by big feelings, it can seem like you’re the only one who is struggling. But having difficult emotions doesn’t mean you’re malfunctioning. It means you’re human.

Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features

On being an early adopter of organic cotton in Patagonia's garments: “The constraints we place on ourselves require innovation that then sets us apart from other companies”

Peter Thiel has said that the best startups are like a cult that believes in something true.