alexi gunner
@idlegaze
cultural strategist
writes idle gaze; a newsletter exploring the undercurrents of the modern zeitgeist.
founder @ idle gaze consulting
cultural futurist @ RADAR
alexi gunner
idlegaze.substack.com
I wanna fuck my computer
'Cause no one in the world knows me better
'Cause no one in the world knows me better
Genius
“With an idiosyncratic outlook and skill set, the power weirdo — and its subset, the gonzo futurist — is particularly well-placed to deal with a turbulent decade. With an eye on the road ahead, she can meet or dodge situations as they arise, charting a clear course through the VUCA battlefields of a turboparalytic world.”
Too many brands are obsessed right now with chasing whatever’s currently ‘trending’. When everyone is trying to figure out how to jump on the latest 24-hour micro-fad - whether it’s coquette, cottagecore or being ‘demure’ – what they should really be focusing on are the more meaningful cultural movements that will impact their business. I call... See more
Auste Skrupskyte Cullbrand • In conversation with Alexi Gunner
cultures, audiences, and meaning operate on layered time:
• Spiral time: What's old returns transformed not repetition, but reformation.
• Deep time: Strategy shaped by legacy, myth, generations. Moves beneath the quarterly surface.
• Rupture time: Crisis, collapse, revelation. Not gradual change but cultural fracture and reassembly.
zoe scaman • The Work
“In the process of chasing cool, brands have lost the purpose of analysing culture. Most of the signals considered ‘trends’ today are really nothing more than frivolous entertainment.
We’ve come to confuse what is ‘trending’ with what is a ‘trend’.”
Matt Klein, head of global foresight, Reddit
"Interesting theories are those which deny certain assumptions of their audience, while non-interesting theories are those which affirm certain assumptions of their audience."
