ian ross
@ian
Tiny Books. Big ideas.
ian ross
@ian
Tiny Books. Big ideas.
The best anti Anthony Robbins inspirational advice for authors, creators and perpetual procrastinators like me. (and probably you, too)
I am That
“If you want to get rich, target a niche. If you want to go broke, market to all the folks. Identifying a problem in that niche market is priority #1. Creating a desired solution for that problem is priority #2. Delivering that solution for a profit to your niche market is priority #3.”
collect, connect & convert (connect be about turning all of the information into offers, outcomes, the rock star transformation, the TYPE of book (1 of the bridge book types) - all of the meat - the marketing - etc - is connecting the author info/insights/epiphanies into real world reader rock star transfsormations (trigger/turnstile, etc) - th
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