Henrik Alvestad

B2B White Papers or Lead Magnets or Free Reports are a great way multiply leads at the top of the funnel, convert more social and digital traffic to opt-ins, and demonstrate your firm’s expertise – eventually driving more sales opportunities and deals.

I learned White Paper marketing in the 1990s as a Jay Abraham protégé, successfully competed agai... See more

In my opinion, there are only 6 kinds of Google Ads campaigns that B2B companies can run...

For best results, each of these campaigns should have unique messaging and landing page experiences to provide a cohesive experience to the user.

Below are my 6 campaigns I run for every tech company:

1⃣ Top of Funnel - Awareness -

The goal here is to capture pe... See more