Hendrik

I decided that I’d rather have meaningful connections with 100 people, than be half-ignored by 10,000 people.

what you can measure and what matters may be almost magically maybe a diametrically opposed in some cases

“The most popular podcasts aren’t uniquely different, they’re just best in craft. They’re just doing the same thing that everyone else is doing but at a much higher level. I think that’s the same as newsletters, I think that’s the same thing as everything else.... you don’t need to be completely different, you just need to be good at what you’re... See more

Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense,... See more

I embraced being a digital hermit.

everyday, I wrote my ideas and made art. I posted them on my website. then, I sent a newsletter about it. that was it.