Hendrik

Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.

It's about working out who you really want to serve and then asking how you can best serve them, way bef

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America increasingly resembles “feudalism with better marketing.”

build a world, not a marketing funnel

“With blogging, you’re talking to a large audience,” he says. “With digital gardening, you’re talking to yourself. You focus on what you want to cultivate over time.”

the whole point of digital gardens is that they can grow and change, and that various pages on the same topic can coexist. “It’s less about iterative learning and more about public learning,”