Hendrik
@hendrik
Hendrik
in other words: Productized serfdom
build a world, not a marketing funnel
build a world, not an audience — kening zhu
Stoicism of Marketing: Timeless Wisdom for Modern Marketers
linkedin.com
when you build a world, your world is not begging your visitors to subscribe, download, or buy anything. A world that simply exists — for itself — is a world that needs nothing from you. And a world that needs nothing from you, but has everything to give — has magnetic power. It’s a place you want to spend time in, because it nourishes you.
content marketing vs world-building — kening zhu
marketing = sharing the essence of your work with other beings
introvert marketing for creative hermits — kening zhu
The indie web, it’s these thousands of websites delivering millions of pages, built up with passion, opinions and information by Net users assuming their rights as citizens. The indie web is a new type of link between people, it’s a free and open space of shared knowledge where vanity has no place.
indie web manifesto
“The internet of today is a battleground. The idealism of the ‘90s web is gone... The public and semi-public spaces we created to develop our identities, cultivate communities, and gain in knowledge were overtaken by forces using them to gain power of various kinds (market, political, social, and so on). This is the atmosphere of the mainstream web... See more