Hayley Palensky

Create Effective Templates

Building effective templates begins with identifying repeatable content types and breaking down their essential components. Here’s a simple framework for creating AI-friendly templates:

1) Choose High-Impact Content Types

Start by identifying the types of content you create frequently, such as blog posts, social media

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"When you're selling fire extinguishers, open with the fire." - David Ogilvy

Tweaking species isn’t new...

... Humans have been selectively breeding animals for thousands of years.

GloFish — fish genetically modified with the GFP protein — are already sold in pet stores across the US.

• Yorktown Technologies, which developed the fish, sold the company for $50m in 2017.


• But some of the fish have escaped from farms in Brazil and

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Lesson 3: Think of marketing like building friendships.

You’re probably thinking this lesson is gonna get all touchy-feely. Nope. This is a much more cuss-laden concept.

Rutherford says that any idea, tactic, campaign, or concept he has absolutely must pass through this filter: “Would I send this email to a buddy or would they talk shit to me?”

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