Lesson 1: Don’t get hooked on the performance marketing drug.
Preston Rutherford openly admits that he made every mistake in the book when co-founding the shorts company Chubbies. So I kick off our chat by copping a line from Sheryl Crow: “What’s your favorite mistake?”
“Favorite mista-a-ake.” He sings, then laughs. “Favorite. Obviously a euphemism... See more