Marketing

Does the Super Bowl offer enough bang for its hefty advertising buck?

A 30-second spot during Super Bowl LIX this weekend costs ~$7m, matching the all-time high of the last few years.

Based on ratings data, that means companies have been spending about 5-10 cents per viewer.

Is that worth it?

Studies have determined that Super Bowl ads are actually k... See more

🏈 $7m well spent

My First Million's 'How to Get Your First 100 Customers' [Access Now]

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HubSpot's Small Brands Making Big Waves [Free Access]

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Lesson 3: Think of marketing like building friendships.

You’re probably thinking this lesson is gonna get all touchy-feely. Nope. This is a much more cuss-laden concept.

Rutherford says that any idea, tactic, campaign, or concept he has absolutely must pass through this filter: “Would I send this email to a buddy or would they talk shit to me?”

For t... See more

🤐What's YOUR favorite mistake?

Lesson 1: Don’t get hooked on the performance marketing drug.

Preston Rutherford openly admits that he made every mistake in the book when co-founding the shorts company Chubbies. So I kick off our chat by copping a line from Sheryl Crow: “What’s your favorite mistake?”

“Favorite mista-a-ake.” He sings, then laughs. “Favorite. Obviously a euphemism ... See more

🤐What's YOUR favorite mistake?

2025 Web Design Trends And Best Practices | Elementor

Selin Romano elementor.com

AI Prompt Library

Marketing Against the Grain + HubSpot | AI Prompt Library

Create Effective Templates

Building effective templates begins with identifying repeatable content types and breaking down their essential components. Here’s a simple framework for creating AI-friendly templates:

1) Choose High-Impact Content Types

Start by identifying the types of content you create frequently, such as blog posts, social media update

Reverse Engineering Success

One of the most valuable aspects of template creation is the ability to reverse-engineer high-performing content.

Start by identifying successful content pieces—social posts, blog intros, or email sequences—that resonate with your target audience. Analyze these pieces’ style, structure, and tone, and look for common eleme