Marketing
My First Million's 'How to Get Your First 100 Customers' [Access Now]
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Marketing Against the Grain + HubSpot | AI Prompt Library
Lesson 1: Don’t get hooked on the performance marketing drug.
Preston Rutherford openly admits that he made every mistake in the book when co-founding the shorts company Chubbies. So I kick off our chat by copping a line from Sheryl Crow: “What’s your favorite mistake?”
“Favorite mista-a-ake.” He sings, then laughs. “Favorite. Obviously a euphemism... See more
Preston Rutherford openly admits that he made every mistake in the book when co-founding the shorts company Chubbies. So I kick off our chat by copping a line from Sheryl Crow: “What’s your favorite mistake?”
“Favorite mista-a-ake.” He sings, then laughs. “Favorite. Obviously a euphemism... See more
🤐What's YOUR favorite mistake?
Lesson 2: Marketers will care more about building systems than one-off campaigns.
"In the near future, marketers will focus more on building systems rather than single campaigns," growth advisor Kevin Indig told me in late 2024.
" With AI and no-code tools, we’ll automate processes like content generation, optimization, and interactive experiences... See more
"In the near future, marketers will focus more on building systems rather than single campaigns," growth advisor Kevin Indig told me in late 2024.
" With AI and no-code tools, we’ll automate processes like content generation, optimization, and interactive experiences... See more
Crystal ball 🔮
Hubspot Newsletter “Crystal ball” marketers’ 2025 predictions
Lesson 3: The trifecta of channels for B2B marketers will be long-form blog content, executive social content, and weekly email newsletters.
Let's address the elephant in the room: No , I didn't pay Morning Brew co-founder Alex Lieberman to throw “long-form blog content” in there.
When asked which channels he's planning on leaning into in 2025,... See more
Let's address the elephant in the room: No , I didn't pay Morning Brew co-founder Alex Lieberman to throw “long-form blog content” in there.
When asked which channels he's planning on leaning into in 2025,... See more
Crystal ball 🔮
Hubspot Newsletter “Crystal ball” marketers’ 2025 predictions
Lesson 3: Think of marketing like building friendships.
You’re probably thinking this lesson is gonna get all touchy-feely. Nope. This is a much more cuss-laden concept.
Rutherford says that any idea, tactic, campaign, or concept he has absolutely must pass through this filter: “Would I send this email to a buddy or would they talk shit to me?”
For... See more
You’re probably thinking this lesson is gonna get all touchy-feely. Nope. This is a much more cuss-laden concept.
Rutherford says that any idea, tactic, campaign, or concept he has absolutely must pass through this filter: “Would I send this email to a buddy or would they talk shit to me?”
For... See more
🤐What's YOUR favorite mistake?
Does the Super Bowl offer enough bang for its hefty advertising buck?
A 30-second spot during Super Bowl LIX this weekend costs ~$7m, matching the all-time high of the last few years.
Based on ratings data, that means companies have been spending about 5-10 cents per viewer.
Is that worth it?
Studies have determined that Super Bowl ads are actually... See more
A 30-second spot during Super Bowl LIX this weekend costs ~$7m, matching the all-time high of the last few years.
Based on ratings data, that means companies have been spending about 5-10 cents per viewer.
Is that worth it?
Studies have determined that Super Bowl ads are actually... See more
🏈 $7m well spent
