Marketing
Lesson 3: Think of marketing like building friendships.
You’re probably thinking this lesson is gonna get all touchy-feely. Nope. This is a much more cuss-laden concept.
Rutherford says that any idea, tactic, campaign, or concept he has absolutely must pass through this filter: “Would I send this email to a buddy or would they talk shit to me?”
For... See more
You’re probably thinking this lesson is gonna get all touchy-feely. Nope. This is a much more cuss-laden concept.
Rutherford says that any idea, tactic, campaign, or concept he has absolutely must pass through this filter: “Would I send this email to a buddy or would they talk shit to me?”
For... See more
🤐What's YOUR favorite mistake?
Lesson 2: Marketers will care more about building systems than one-off campaigns.
"In the near future, marketers will focus more on building systems rather than single campaigns," growth advisor Kevin Indig told me in late 2024.
" With AI and no-code tools, we’ll automate processes like content generation, optimization, and interactive experiences... See more
"In the near future, marketers will focus more on building systems rather than single campaigns," growth advisor Kevin Indig told me in late 2024.
" With AI and no-code tools, we’ll automate processes like content generation, optimization, and interactive experiences... See more
Crystal ball 🔮
Hubspot Newsletter “Crystal ball” marketers’ 2025 predictions
HubSpot's Small Brands Making Big Waves [Free Access]
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Lesson 1: Don’t get hooked on the performance marketing drug.
Preston Rutherford openly admits that he made every mistake in the book when co-founding the shorts company Chubbies. So I kick off our chat by copping a line from Sheryl Crow: “What’s your favorite mistake?”
“Favorite mista-a-ake.” He sings, then laughs. “Favorite. Obviously a euphemism... See more
Preston Rutherford openly admits that he made every mistake in the book when co-founding the shorts company Chubbies. So I kick off our chat by copping a line from Sheryl Crow: “What’s your favorite mistake?”
“Favorite mista-a-ake.” He sings, then laughs. “Favorite. Obviously a euphemism... See more
🤐What's YOUR favorite mistake?
Usually your results with AI are a reflection of you as a manager of how you are managing that AI assistant. If you do not set the context or teach the AI how to do a role, then it will not succeed.
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Create Effective Templates
Building effective templates begins with identifying repeatable content types and breaking down their essential components. Here’s a simple framework for creating AI-friendly templates:
1) Choose High-Impact Content Types
Start by identifying the types of content you create frequently, such as blog posts, social media
... See moreLesson 3: The trifecta of channels for B2B marketers will be long-form blog content, executive social content, and weekly email newsletters.
Let's address the elephant in the room: No , I didn't pay Morning Brew co-founder Alex Lieberman to throw “long-form blog content” in there.
When asked which channels he's planning on leaning into in 2025,... See more
Let's address the elephant in the room: No , I didn't pay Morning Brew co-founder Alex Lieberman to throw “long-form blog content” in there.
When asked which channels he's planning on leaning into in 2025,... See more
Crystal ball 🔮
Hubspot Newsletter “Crystal ball” marketers’ 2025 predictions