Lesson 3: The trifecta of channels for B2B marketers will be long-form blog content, executive social content, and weekly email newsletters.

Let's address the elephant in the room: No , I didn't pay Morning Brew co-founder Alex Lieberman to throw “long-form blog content” in there.

When asked which channels he's planning on leaning into in 2025,... See more

Lesson 2: Marketers will care more about building systems than one-off campaigns.

"In the near future, marketers will focus more on building systems rather than single campaigns," growth advisor Kevin Indig told me in late 2024.

" With AI and no-code tools, we’ll automate processes like content generation, optimization, and interactive experiences... See more