ham.art
@hamart
i like to collect things about brands and strategy
ham.art
@hamart
i like to collect things about brands and strategy
Quality is about signing your name to your work and being proud of what you ship. It never feels great when what you ship feels more like excuses—a reflection of tight timelines, cut scope and endless constraints.
When kicking off a brief –or writing first iterations of anything really– your thinking should always be in extremes. No caveats. No middle ground. Everything to 11.
Research shows that when people are resistant to change, it helps to reinforce what will stay the same. Visions for change are more compelling when they include visions of continuity. Although our strategy might evolve, our identity will endure.
STOP IDOLIZING COMPANIES AND FIND WORK YOU LOVE INSTEAD OF MODELING YOUR CAREER TO FIT IN.