ham.art
@hamart
i like to collect things about brands and strategy
ham.art
Strategy is the methodology.
Creative is the method
Creative is the method
strat*scraps_v152
Quality is about signing your name to your work and being proud of what you ship. It never feels great when what you ship feels more like excuses—a reflection of tight timelines, cut scope and endless constraints.
The Library
organism.earth
“Energy management beats time management.”
― Katherine Morgan Schafler
If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
To come up with new ideas, you have to have space to be messy, to procrastinate, and to let your mind wander and free-associate. But there needs to be a balance. You eventually need to channel it into something concrete, or you won’t produce anything.
Dasha Nekrasova • Jon Rafman and Dasha Nekrasova on the Horror We Call Life
When kicking off a brief –or writing first iterations of anything really– your thinking should always be in extremes. No caveats. No middle ground. Everything to 11.
Research shows that when people are resistant to change, it helps to reinforce what will stay the same. Visions for change are more compelling when they include visions of continuity. Although our strategy might evolve, our identity will endure.
Adam Grant • Think Again: The Power of Knowing What You Don't Know
STOP IDOLIZING COMPANIES AND FIND WORK YOU LOVE INSTEAD OF MODELING YOUR CAREER TO FIT IN.