brands__strategy

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or no

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* Your goal is to make your brand the top authority in your industry in the consumer's minds

In an era when people trust businesses more than they trust governments and nonprofits, companies are uniquely poised to spark wonder and curiosity. Whether they advocate for climate action, aim to create workplaces that foster connection and belonging as powerful tools against loneliness and social isolation, or seek to promote overall social prog... See more