Guillaume Paturle
@guillaumep
Guillaume Paturle
Nicolas Cole’s 20 Tiny Copywriting Tips that Make a Huge Difference
You are not selling anything to the customer. You are giving them an opportunity to change.
Don’t use formal language. The customer is not someone you’re trying to impress. The customer is a friend.
Don’t say to the customer, “You are experiencing a problem”. Say, “You might be experi
Work
Graphic designer and painter Paula Scher on how to make something great:
"Less is more and more is more. It's the middle that's not a good place."
"Less is more and more is more. It's the middle that's not a good place."
People don't want you to be perfect. What they want is to feel connected with you.
Joe Hudson • Tweet
free ideas, by jordan gonen
docs.google.com
If I'm writing and I can't see what the video will look like in my head, I know the song isn't right for me,
Charli XCX
The audience comes last. The audience doesn't know what they want. The audience only knows what's come before. - Rick Rubin