Thought provoking

Nicolas Cole’s 20 Tiny Copywriting Tips that Make a Huge Difference

1. You are not selling anything to the customer. You are giving them an opportunity to change.

2. Don’t use formal language. The customer is not someone you’re trying to impress. The customer is a friend.

3. Don’t say to the customer, “You are experiencing a problem”. Say, “You might be

"I was waiting for something extraordinary to happen, but as the years wasted on, nothing ever did unless I caused it.”

—Charles Bukowski