Guillaume Paturle
@guillaumep
Guillaume Paturle
Nicolas Cole’s 20 Tiny Copywriting Tips that Make a Huge Difference
You are not selling anything to the customer. You are giving them an opportunity to change.
Don’t use formal language. The customer is not someone you’re trying to impress. The customer is a friend.
Don’t say to the customer, “You are experiencing a problem”. Say, “You might be experi
Art no one’s talking about: Georgia O’Keeffe’s handwritten recipes.
Soups, cornmeal, cottage cheese - all saved in a little box at Yale.
Rose Florencesubstack.comAphex Twin: [mostly mellow] for Supreme
open.spotify.comPublic Domain Image Archive
pdimagearchive.org
Sandwich bible
A good brief increases the quality and reduces the quantity of conversation
Really appreciated this spicy LinkedIn post from Chris Davis (CEO and heir to the New Balance empire) on their recent collab with Amine.
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that "spon... See more
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that "spon... See more