Gaia Soykok

Employees’ work life can satisfy external criteria for self-worth and can be an important forum for self-expression.

Julie did not want to write a book at first until a publisher reached out. - she did not see a unique POV- she did not see herself as a writer's career

When to hire a product manager? Someone has to play the role of product manager. Can be the founder. If not adequate and solid, engineering is too expensive to waste and without a solid product presence, you waste money.

Rewards systems are algorithmic and heuristic. Algorithms are objective while heuristic is not.

Any intrinsic reward should be unexpected and offered only after the task is complete. in other words where if then rewards are a mistake, shift to now that rewards.

Example of positioning: Helpscout great product, in a terrible market among zendesk. The value they had delivering human amazing services. They have to go to the people who really care about customer service and loyalty rather than companies' low-cost call centres, who see customers as a number.

Retroactive funding proposalsThis is a form of compensation which rewards contributors after they’ve made their contributions

Sawyer Effect as “practices that can either turn play into work or work into play,” after Tom Sawyer, who tricked his friends into painting a fence for him by convincing them it was fun