Maria Fernanda Gonzalez

Make something wonderful > make something fast

• AI will make content a commodity. It can vomit up endless amounts of text and images. Quantity is its game. Quality, intention, choice, vision – that has to be yours.

so successful brands are blending polished assets with creator-led storytelling. This approach drives engagement across platforms and through the sales funnel.

A slower approach is not only an economic necessity in order to create work that stands out, it’s about reclaiming our humanity. The goal can’t be making more stuff, it has to be making something wonderful.

Most social networks are the equivalent of opening the door to your home and shouting at your neighbors. Private note-taking and single-player productivity tools are the equivalent of shutting your door. We need a way of sharing that isn’t all-or-nothing. A way to share that isn’t broadcasting.

What if the process of taking notes is the point?

Intention > Attention

• The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.


• You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.


• We are entering the post-information age. The barrier is no longer information. It’s intention, self-regulation, and

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flow is fragile. First, it rarely emerges in environments filled with interruptions, notifications, and competing demands for attention. Creative flow requires conditions that our modern life often disrupts.