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Cecile Di Giovanni

Pawel Achtelik

look at how the word “community” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torche

The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people to consumer demographics, but

That’s the problem. “Community” has become a shield used to justify vague strategies, sentimental copy, and low-lift engagement efforts. It’s become a

Don't think of your website as a self-promotion machine, think of it as a self-invention machine...Fill your website with your work with your ideas an

»When I share websites I’ve made, people often respond with comments like “I wish the web were like this.” These reactions confuse me: I just made thi

»I look at the net as a neighborhood. I want to live in a neighborhood with funky houses, neighbors who greet me on the street and have something to s

Be wary of dismissing self-delusion entirely. An intelligent person might conclude its worth their time to delude themselves a bit in order to feel th

But what no one tells you, or what you refuse to hear until your body finally stages its revolt, is that constant motion creates the illusion of purpo

We have a lot to fight for in 2026. I’d like to fight for an end to genocide in Palestine, Sudan, and the DRC. I’d like to fight for bodily autonomy.

If you are in this liberation fight for the long haul—meaning you plan to continue fighting for every single human who suffers under the weight of opp

"People frequently think that I'm very stupid. I don't find this surprising, since I don't mind if other people think I'm stupid, which means that I d

Burnout is a cunning thief. It feeds on your passion, your energy, and your enthusiasm, taking these positive qualities and turning them into exhausti

BULLSHIT INDEX

I saw a man pursuing the horizon I saw a man pursuing the horizon; Round and round they sped. I was disturbed at this; I accosted the man.

there are two ways to create content right now. increase the quantity, post multiple times a week. people don’t remember what you post but they rememb

Be cautious about the promises made in a 5-second Reel. If someone’s content consistently leaves you feeling overwhelmed, inadequate, or distracted, h

Deciding from day one what “kind of person” you’re going to be is a recipe for resentment and resistance. As soon as you start wondering whether you s

Be wary if you meet someone who claims to know what you should do. There are a lot of those people: ask 100 random people you find on LinkedIn for adv

there are two ways to create content right now. increase the quantity, post multiple times a week. people don’t remember what you post but they rememb

How to avoid writing a bad email When you find someone you’d like to email and you want them to respond, your goal should be to write something they w

Here are a few ideas that many of our favorite emails have used: Ask someone a specific question. The more specific, the better. Ask for criticism. T

What about examples? We could come up with something dramatic. But let’s aim for something more realistic. Below are two emails that could (and may we

shop milking their customers for social media content

why are fossil fuels so prevalent across the internet’s infrastructure? One reason is that the tech industry is aligned with the fossil fuel industry.

When you reduce yourself to a product, you sacrifice the very essence of what makes you unique. Your quirks, your weirdness, your vulnerabilities, you

Keeping an eye out for new opportunities has made me think a lot about idea of personal branding is such a stifling concept. Turning yourself into “Me

In the beginning there was the Internet, and the marketers did proclaim, "behold, a vast and untapped opportunity to creat customers". And those that

Instead of spending the majority of our time on self-promotion, perhaps more of us could be focusing on finding ways to form solidarity among artists

You don't need a new logo The expectation with regard to the creation of a trademark seems to

they're looking for someone qualified but unconfident, who's willing to take less and be bullied into submission. Anyone who stands out as a leader is

Insecure hiring managers are afraid to hire people who are particularly strong

#tweet100 Marketing Tip: Here's the simplest copywriting formula I know that works... PAIN – "Are you frustrated with ______?" DREAM – "What if, i

Anna Juul on embracing the run-on sentence:My biggest literary sin is probably that I don’t like full stops, in fact I don’t use them at all if I can

I need to write to know what I'm thinking. Once I've learned what I'm thinking, I need to write to organize my thoughts. Once I've organized my though

Why Should I Care What Color the Bikeshed Is?

Staying small doesn’t have to be a stepping-stone to something else, or the result of a business failure — rather, it can be an end goal or a smart lo

Hi Reid, thanks for your patience. I think the online presence for any creative professional is trust building. Day in, day out, how do you put on di

Why aren’t there more websites about love?Elan Ullendorff·June 27, 2023Read full storyChia Amisola on love and websites:A website is an act of demandi

Don’t think of your website as a self-promotion machine, think of it as a self-invention machine. Online, you can become the person you really want to

Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But r