Forest Linden
@forestlinden
Forest Linden
@forestlinden
... See more“Ken—” said Bob.
“Yes?” said Ken.
“What’s the greatest thing you learned after all your time working with Gene?”
“Gene” is Eugene Schwartz, widely considered one of the best direct-response copywriters of the twentieth century.
“Ken” is internet marketing pioneer Ken McCarthy.
“Bob” is prolific copywriter Bob Bly. He’s moderating a panel of copywriters,
... See moreImagine life is a game in which you are juggling five balls. The balls are called work, family, health, friends, and integrity. And you're keeping all of them in the air. But one day you finally come to understand that work is a rubber ball. If you drop it, it will bounce back. The other four balls-family, health, friends, integrity-are made of