Business Advice
Don't aim to be the best. Be the only.
-Kevin Kelly
“The most difficult part of positioning is selecting that one specific concept to hang your hat on. Yet you must, if you want to cut through the prospect's wall of indifference.”
-Al Ries
If you want to become obscenely wealthy, just sell something that people don’t stop buying.
-Alex Hormozi
You don’t want to be in the selling business. You want to be in the reorder business
- John Paul DeJoria
Build the thing you wish existed.
—Source unknown
Most times, the best way to create value is to double down on the domain-specific insights you’ve collected over your entire career.
—Nikita Bier
To get rich, do work where you get paid in proportion to the number of customers you satisfy instead of the number of hours you work. Not all work of this kind will make you rich, but nearly all of the work that can make you rich is of this kind.
—Paul Graham
Best practices are rarely the best — they're mostly just cargo cult common practices.
And as more people adopt them, the more mediocre they become.
The best is usually what most people aren't willing to do.
And as more people adopt them, the more mediocre they become.
The best is usually what most people aren't willing to do.