“The perfectionist is never satisfied. The perfectionist never says, ‘This is pretty good. I think I’ll just keep going.’ To the perfectionist, there is always room for improvement. The perfectionist calls this humility. In reality, it is egotism. It is pride that makes us want to write a perfect script, paint a perfect painting, perform a perfect

There's nothing I revile quite as much as a dilettante. I don't like doing something to a mediocre level. It's great to be 70, because you really get to preach with some authority:

Get good at something. That's it. Everything else is bullshit.

— Jerry Seinfeld

To write better copy, remember that you’re selling the reader on a better version of themselves.

- Source: common knowledge in conversion copywriting

The Rule of One for copywriting:

You have one reader. One big idea. One promise. And one offer.

Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.

“I have a theory that the moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself. I have tried this experiment a thousand times and I have never been disappointed.

The more I look at a thing, the more I see in it, and the more I see in it, the more I want to se

The best teachers are those who tell you where to look but don’t tell you what to see.

—Alexandra K. Trenfor

What do I wish existed in the world but doesn’t yet exist?

And of the things that appear on that list, can you build any of them?

Mankind must acquire two things which are at present increasingly disappearing: loving kindness and scientific impartiality.

—Bertrand Russell

The hardest thing in the world is simplicity.

—James Baldwin