Marketing
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Forest Linden and
Marketing
People don’t buy the best product. They buy the best story.
~Steve Jobs
People will do anything for those who
• Encourage their dreams
• Justify their failures
• Allay their fears
• Confirm their suspicions
• And help throw rocks at their enemies
— Blair Warren
"Marketing is no longer about the stuff that you make but about the stories you tell."
~Seth Godin
If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
-Antoine de Saint-Expuéry
content marketing vs world-building — kening zhu
keningzhu.com
“Does anyone read Time or Newsweek (being sold to anyone who will take them) anymore? And when they disappear, who will really miss them?
The problem is that they are both slow and general. The world, on the other hand, is fast and specific. Is there a business here?”
-Seth Godin
I'm really inspired by also how they were really quiet for a really long time at the beginning. They were not trying to become the next new success story on the pages of every paper. They were much more just like, "We're just going to prove through the quality of our output over time that we are doing something interesting, and weird, and different... See more