Marketing
All things about marketing and selling online.
Forest Linden and
Marketing
content marketing vs world-building — kening zhu
keningzhu.com
“Does anyone read Time or Newsweek (being sold to anyone who will take them) anymore? And when they disappear, who will really miss them?
The problem is that they are both slow and general. The world, on the other hand, is fast and specific. Is there a business here?”
-Seth Godin
I'm really inspired by also how they were really quiet for a really long time at the beginning. They were not trying to become the next new success story on the pages of every paper. They were much more just like, "We're just going to prove through the quality of our output over time that we are doing something interesting, and weird, and different... See more
Camille Ricketts: Former Head of Marketing at Notion
“No argument in the world can ever compare with one dramatic demonstration.”
-Claude Hopkins
It’s an entrepreneurial trope, and a tired one, to believe that I should maximize every aspect of launching . Most everybody who's been in my shoes heralds events as the best way to get people in the door, which is another way of saying that events are the best way to make money. Money is important, sure, but I’ve generally found it to be a shitty ... See more
Quiet Openings
The fundamental message of marketing must change from "we want your money" to "we share your interests".
