Marketing
All things about marketing and selling online.
Forest Linden and
Marketing
The status signal is circular: you can afford to be selectively online because you have capital, and being selectively online signals you have capital. The rest of us are still grinding for algorithmic visibility because we don’t have another choice.
Eugene Healey • Post-Luxury Status Symbol #1: Connected Privacy
People don’t buy the best product. They buy the best story.
~Steve Jobs
People will do anything for those who
• Encourage their dreams
• Justify their failures
• Allay their fears
• Confirm their suspicions
• And help throw rocks at their enemies
— Blair Warren
"Marketing is no longer about the stuff that you make but about the stories you tell."
~Seth Godin
If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
-Antoine de Saint-Expuéry
content marketing vs world-building — kening zhu
keningzhu.com
“Does anyone read Time or Newsweek (being sold to anyone who will take them) anymore? And when they disappear, who will really miss them?
The problem is that they are both slow and general. The world, on the other hand, is fast and specific. Is there a business here?”
-Seth Godin