Marketing

my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!

from Make your Stuff by Austin Kleon:

“it’s not enough to be good. In order to be found, you have to be findable.”

“If you want people to know about what you do and the things you care about, you have to share.”

“Make stuff you love and talk about stuff you love and you’ll attract people who love that kind of stuff. It’s that simple.”

“Teaching people

... See more

The Bandwagon Effect (also called “herd mentality”) is when people do something primarily because other people are doing it, regardless of their original feelings or beliefs. Your customers want to make the best decisions. They want to be on the winning side and fear missing out on good outcomes. So when faced with a choice about which products o... See more

"The amount of serendipity that will occur in your life is directly proportional to the degree to which you do something you're passionate about combined with the total number of people to whom this is effectively communicated." https://t.co/KfFpouh7Dm

It’s an entrepreneurial trope, and a tired one, to believe that I should maximize every aspect of launching . Most everybody who's been in my shoes heralds events as the best way to get people in the door, which is another way of saying that events are the best way to make money. Money is important, sure, but I’ve generally found it to be a shitty ... See more

The fundamental message of marketing must change from "we want your money" to "we share your interests".