Marketing
All things about marketing and selling online.
Forest Linden and
Marketing
People will do anything for those who
• Encourage their dreams
• Justify their failures
• Allay their fears
• Confirm their suspicions
• And help throw rocks at their enemies
— Blair Warren
Content is Fire and Social Media is Gasoline
linkedin.comfire, gasoline, oxygen
The Bandwagon Effect (also called “herd mentality”) is when people do something primarily because other people are doing it, regardless of their original feelings or beliefs.
Your customers want to make the best decisions.
They want to be on the winning side and fear missing out on good... See more
Steve Jobs Breaks Down a Four-Year Marketing Degree in 7 Minutes
youtu.be"Marketing is no longer about the stuff that you make but about the stories you tell."
~Seth Godin
“Does anyone read Time or Newsweek (being sold to anyone who will take them) anymore? And when they disappear, who will really miss them?
The problem is that they are both slow and general. The world, on the other hand, is fast and specific. Is there a business here?”
-Seth Godin
It’s an entrepreneurial trope, and a tired one, to believe that I should maximize every aspect of launching . Most everybody who's been in my shoes heralds events as the best way to get people in the door, which is another way of saying that events are the best way to make money. Money is important, sure, but I’ve generally found it to be a shitty... See more
Quiet Openings
The fundamental message of marketing must change from "we want your money" to "we share your interests".