Etienne Ma

We focus specifically on nothing in particular

brand isn’t a moment. It’s a system in motion. The real work isn’t in the logo. It’s everything that comes after.

“Right now, I’m pretending employment doesn’t exist,” Juliana said.

The fastest growing sector of the culture economy is distraction . Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.

The key is that each stimulus only lasts a few seconds, and must be repeated.

It’s a huge business, and will soon be larger than arts and entertainment c... See more