Tej

Analytic Rigor: You have an obsession with data and are keen on using rigorous testing to decide what the right course of action is rather than relying on intuition; good grasp of qualitative and quantitative methods, experimental design and statistics is a plus

Design Thinking Mindset: You are able to move your ego aside and understand that the... See more

This is the great paradox of behavior change. If you try to change your life all at once, you will quickly find yourself pulled back into the same patterns as before. But if you merely focus on changing your normal day, you will find your life changes naturally as a side effect.

Simply put, behavior change is when a person changes their actions, either temporarily or permanently, relative to their past actions. While this can happen in a positive or negative direction, behavior change as a field typically refers to organized and focused efforts that might help people change their behavior in a “good” way.

How you actually define good is a very sticky ethical topic that can lead one down a deluge of philosophical questions: is it good to change someone else’s behavior? What if they asked you to? What is free will? Who even am I?

Cognitive Biases

A list of the most relevant biases in behavioral economics