era*
@era
to re:member — my public digital-garden on all things creator economy, the esoteric, and the arts — be the younique.
era*
It’s easy to get caught up chasing likes and followers. This is a distraction from your creativity and vision. A niche and engaged community is better than a million shallow followers. Focus on your message, not your metrics.
James McCrae • Being an artist in the age of algorithms
“Focus on your message, not your metrics.”
“Who am I to share this?” “Do I have even anything valuable to give to people?” “Am I even allowed to offer this thing?”
Enough with this. Don’t question how good you are, ask how can you help someone?
It is okay to feel doubt at times, that makes you an authentic person and it means that you are pursuing your work in an honest way.
Don’t worry about anybody stealing your ideas.
Because they don’t have the same vision, story, or taste that you possess, which makes your ideas, your’s, in the first place.
It is impossible for anyone else to have the exact alignment and resonance to your idea but you*
Brand Universe Strategy (n.): A post-modern brand development approach exceeding the confines of traditional product differentiation. It prioritizes a flexible and cohesive brand experience across all customer touchpoints, cultivating an emotional resonance with the target audience.
Unlike standard brand strategy's emphasis on messaging and positio... See more
Unlike standard brand strategy's emphasis on messaging and positio... See more
Nikita Walia • this is your brand with a universe
Turning customers into co-creators.
This reminds me Nothing Company’s approach to building their own brand, especially with their CMF counter part.
Allowing those within their community & customer-base to participate in the building process of their products, and their overall vision.
Inclusiveness is everything.
Think about it like this: when you hear the name of your favourite brand, what comes to mind? It's not just the product - it's a feeling, a story, a whole vibe that you connect with on a personal level.
Look at Jacquemus…. I mean. Enough said. The product isn’t the best. It’s the comms, the branding and personality are what draw you in to even consi... See more
Look at Jacquemus…. I mean. Enough said. The product isn’t the best. It’s the comms, the branding and personality are what draw you in to even consi... See more
Grace Garrick • What Exactly is a Brand Universe?
Punk, Then & Now
Even in cases where we’re successful in our application of cultural knowledge for commercial gain, that doesn’t mean that it leaves the community in the same or a better place. For example, the punk movement. In the 70s and 80s, from British punk to Afropunk to Queercore, the subculture’s original ideologies were clear. It represent... See more
Even in cases where we’re successful in our application of cultural knowledge for commercial gain, that doesn’t mean that it leaves the community in the same or a better place. For example, the punk movement. In the 70s and 80s, from British punk to Afropunk to Queercore, the subculture’s original ideologies were clear. It represent... See more
Nick Susi • Culture Is the Client
Reminds me somewhat of new-age culture, not completely, but there are many influencers that are taking advantage of this particular modern movement for their own gain and benefit, posing as teachers, leaders, and gurus, just because they think it is a profitable, “hot” market for them.
With the consequences of spreading false, even mistakenly dark, information that misleads individuals in their own spiritual path.
That is in particular, cultural extraction. There is ethics, their is no morality.
That is how you suck the life-force out of a culture.