era*

@era

to re:member — my public digital-garden on all things creator economy, the esoteric, and the arts — be the younique.

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Say how you really feel, not what you think other people want to hear.

Social media is a gallery of ideas, not a popularity contest. Show up as your true self so you can find your true people. If you try to please everyone you’ll end up pleasing no one.

James McCrae • Being an artist in the age of algorithms

you are the business.

See your personal brand as your public library of ideas or a gallery of art that everybody can see.

They can love it or hate it, but it shouldn’t deter you from creating and sharing what you want.

For what is inside of you is what is outside of you.
And the one who molded you on the outside has made an impression of it inside of you.
And that which you see outside of you,
you see inside of you.
It is manifest and it is your garment (20).

—The Thunder: Perfect Mind – Diotíma

All else equal, you should pick the position that makes it easier to grow, even if you have to de-emphasize something that you assumed was “core” to do it. It’s much easier to introduce a new idea once you already have a large existing audience.

Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every

you are the business.

1. Start wide open

Be on the lookout for different types of people who like your product for different reasons. Don’t assume the default path is the right one.

This advice is dangerous so I’m going to start by saying what it doesn’t mean: “wide open” does not mean “unfocused.” It does not mean “a product that tries to be all things to all people.” In... See more

Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every

stay focused with the market and the customer that you are targeting but be opened for newer possibilities and other people that may not totally fit “the ideal client avatar” right away. This is where you are able to find product-fit - through allowing changes to who you are offering to.

Again, reminds me of my last client that I’ve had.

When you reduce yourself to a product, you sacrifice the very essence of what makes you unique. Your quirks, your weirdness, your vulnerabilities, your authentic self-these are the things that resonate with others, not a polished, palatable persona. The impactful creators understand this.

You are not a commodity

for the YOUNIQUE* and you are the business.

I’m into ideas over trends, and twists and turns that feel individual and practical. I like things that feel a little trashy or tacky, and I’m embracing a new phase of my style that nods to that. I want to get dressed to feel (here it is again) horny, rich, and lazy. Not brat, not mob, not quiet.

Laurel Pantin • Only Boring People Get Bored

you are the business. and my entire life is art.

8 Secrets To Virgil Abloh's Creative Genius

my entire life is art. and you are the business.

I got to a point where telling people what to do was no longer my jam. I found that there was nothing “new” that I longed to teach people. I was ready to lead them instead. But the harder I tried to fit myself into the ole “business coaching” box, the further away from my magic I felt.

And that’s where my mastery was hiding for so long.

At the exact ... See more

Hayden Flohr • Making the leap from coaching to mentoring

you are the business. and for the YOUNIQUE*

You don’t need to force yourself to tell your clients “what to do,” copy “what you do,” or strictly “stick to a framework” to give a successful transformation.

Perhaps all they need is a thinking-partner that’s able to bring in new perspectives, ideas, or insights on what the client is experiencing, that’s it.

This happened with Mel where she was completely happy in investing in me, not for my “step-by-step” solutions or promises, but in me and the gift that I can share.

Often people attempt to live their lives backwards: they try to have more things, or more money, in order to do more of what they want so that they will be happier. The way it actually works is the reverse. You must first be who you really are, then, do what you need to do, in order to have what you want. MARGARET YOUNG

Julia Cameron • The Artist's Way: 25th Anniversary Edition

you are the business.