you are the business.
blurring the boundaries between you* and the business.
you are the business.
Brand Movements Across the last few years, rising numbers of brands from diverse industries have innovated around a trend we call BRAND MOVEMENTS, by launching campaigns and taking action to create positive change in the world: social, environmental, and more.
David Mattin • Trend-Driven Innovation
ideas into income - this is what we focus on -
passion into products
purpose into platform
content into a community
community into clients
clients into cash
blog into a brand
brand into a business
book into a blog
experience into expertise -
author insights into audience outcomes -
entrepreneurial experience/expertses into audience outcomes.
People don’t need a viable product. They want a LOVEable product.
Look for the story that needs changing and then create a new reality where that story can live. Give your users new proof, new evidence, new rules. Give them a new architecture to build their stories on top of.
Give them all of the props and staging they need in order to step inside the new narrative.
Give them all of the props and staging they need in order to step inside the new narrative.