blah, blah, business
sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
Brand Escapism:
- Glossier isn’t just selling skincare and makeup; they're selling an attitude, a vibe, an energy - A WAY OF LIFE. It’s that feeling of treating yourself to a little luxury every day, whether it’s a swipe of Boy Brow or a spritz of their fragrance. Their social strategy is bomb.com - always bringing aspirational vibes that make you... See more
- Glossier isn’t just selling skincare and makeup; they're selling an attitude, a vibe, an energy - A WAY OF LIFE. It’s that feeling of treating yourself to a little luxury every day, whether it’s a swipe of Boy Brow or a spritz of their fragrance. Their social strategy is bomb.com - always bringing aspirational vibes that make you... See more
Grace Garrick • What Exactly is a Brand Universe?
way of life, way of life, way of life.
I want a life that isn’t obsessed with optimisation. One that doesn’t reward me for how much I can squeeze out of a day or an hour or my fleeting creative nature. One where ‘enough’ isn’t a finish line I never seem to reach. One where productivity isn’t the measure of worth, and rest doesn’t require justification.
I want a life that feels like a poem
People ask, "What are you working on?" They’re really asking: What’s your endgame? (It’s one of my favorite questions, too.) My answer is simple, but not easy:
Make something heavy.
Make something heavy.
Anu Atluru • Make Something Heavy.
For the past 10 years, taste couldn’t be monetized. Soon it will be one of the only things that can.
Daisy Alioto • The Taste Economy
The imagination works on the threshold that runs between light and dark, visible and invisible, quest and question, possibility and fact. The imagination is the great friend of possibility. Where the imagination is awake and alive fact never hardens or closes but remains open, inviting you to new thresholds of possibility and creativity.
John O'Donohue • Anam Cara: 25th Anniversary Edition
To access the infinite potential and possibility of the universe can only be found through imagination.
It always starts with the image first, then gets translated into reality.
2. Consequence
Too much of this tapping into culture is exploitative appropriation – withdrawing and redirecting the value of a culture away from the culture itself, for financial gain, without substantive reciprocation, permission and/or compensation, regardless of whether or not that was the original intent. This becomes particularly problematic... See more
Too much of this tapping into culture is exploitative appropriation – withdrawing and redirecting the value of a culture away from the culture itself, for financial gain, without substantive reciprocation, permission and/or compensation, regardless of whether or not that was the original intent. This becomes particularly problematic... See more
Nick Susi • Culture Is the Client
You don’t need to fear anyone competing against you, copying you, or replacing you when you are devoted to being yourself—and only yourself. Because the beautiful thing is that nobody can be better at being you, than you. So be you.