blah, blah, business

Impress yourself first. Do all that you can to make yourself proud. You are your hardest critic. Make work that helps you fall in love with yourself — that is the magic key, NOT trying to impress others. Paradoxically, it works because that's what makes your work its absolute best.

How to Build Your Brand Universe

So with all of this in mind, are you ready to create and amplify your brand's universe?

Here are a few of my tips to get you started:

Define Your Brand Story: What's your mission? What values do you stand for? Your brand story should resonate with your audience and set the stage for your universe.

Consistency is Key:... See more

inspired by a quote from design icon Charles Eames:

"My dream is to have people working on useless projects. These have the germ of new concepts."

Think about it like this: when you hear the name of your favourite brand, what comes to mind? It's not just the product - it's a feeling, a story, a whole vibe that you connect with on a personal level.

Look at Jacquemus…. I mean. Enough said. The product isn’t the best. It’s the comms, the branding and personality are what draw you in to even... See more

This is important because the vast majority of founders simply stick with the default positioning that occured to them when they originally came up with their product idea. As they process new information, they fail to pick up on the little clues the universe gives them about better possibilities, because it does not occur to them to be on the... See more

These days everyone wants to be a leader before they've been led.

Everyone wants to guide before they've been guided.

Everyone wants to teach before they've been taught.

We're surrounded by voices that have never been tempered by fire, never been reduced to ash, never spent time in the depths learning what it means to be reconstructed by life itself.

T... See more