blah, blah, business
sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
How can we design better systems, a new social contract even, of mutual cultural exchange? Ones where we collect and apply cultural knowledge in a way that’s most mutually beneficial and sustainable for the people of a culture?
Nick Susi • Culture Is the Client
Impress yourself first. Do all that you can to make yourself proud. You are your hardest critic. Make work that helps you fall in love with yourself — that is the magic key, NOT trying to impress others. Paradoxically, it works because that's what makes your work its absolute best.
30 Lessons From Art / Business / Life — Kening Zhu
Your messaging: This is the written and verbal communications that encompass what you do, what you offer, your ideal target market, your value proposition, your brand, and your differentiators. Your supporting facts: These are the case studies from past clients and / or your corporate experience that help to legitimize your experience. Your
... See moreMelisa Liberman • Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality
5. Conform everything around your choice
When choosing new positioning, the most common mistake is to do it half-heartedly. It is much better to create a new version and boldly re-orient everything around a new principle than to mildly tweak a few things while carrying a lot of baggage from previous versions of the strategy around with you.
This... See more
When choosing new positioning, the most common mistake is to do it half-heartedly. It is much better to create a new version and boldly re-orient everything around a new principle than to mildly tweak a few things while carrying a lot of baggage from previous versions of the strategy around with you.
This... See more
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
Good spaces provide bonding and bridging mechanisms. The field of urban planning first introduced the concept of public spaces that bond or bridge. The former serves to aid similar individuals to meet and reinforce ties. The latter bridges diverse people together to coexist and broaden one another’s perspectives. What seems to be working for us is... See more
How to Build Your Brand Universe
So with all of this in mind, are you ready to create and amplify your brand's universe?
Here are a few of my tips to get you started:
Define Your Brand Story: What's your mission? What values do you stand for? Your brand story should resonate with your audience and set the stage for your universe.
Consistency is Key:... See more
So with all of this in mind, are you ready to create and amplify your brand's universe?
Here are a few of my tips to get you started:
Define Your Brand Story: What's your mission? What values do you stand for? Your brand story should resonate with your audience and set the stage for your universe.
Consistency is Key:... See more
Grace Garrick • What Exactly is a Brand Universe?
It is impossible to get better and look good at the same time.