blah, blah, business

All else equal, you should pick the position that makes it easier to grow, even if you have to de-emphasize something that you assumed was “core” to do it. It’s much easier to introduce a new idea once you already have a large existing audience.

If your brand is in a space where old rulers are still being used, there is tremendous opportunity in teaching people a new way of measuring what matters to them. It creates new language and new context. Most importantly, it has the potential to put your brand in a consideration set of one.

In a business context, a "wedge" strategy or "wedge approach" refers to a focused, early-stage strategy that aims to quickly establish a foothold in a market by solving a specific problem for a defined group, enabling efficient scaling later. 

Here's a more detailed explanation of wedges in business:

What it is:

A wedge strategy involves identifying a... See more

“Admit it. You aren’t like them.

You’re not even close.

You may occasionally dress yourself up as one of them, watch the same mindless television shows as they do, maybe even eat the same fast food sometimes.

But it seems that the more you try to fit in, the more you feel like an outsider, watching the normal people as they go about their automatic... See more

Don’t be surprised if you’re in a conversation with someone who has many interests and they take you off topic and on an adventure. Without realising it Multi-Passionate people have picked up so many unique perspectives, original insights and different ideas that the natural path to them can disorient others. This allows them to colour any... See more

Most people might disagree with this but “trying” to stand out is overrated.

The reality is, standing out is just a natural byproduct of being able to discover yourself, know yourself, and express yourself.

Being your authentic self makes you stand out, without you even “trying” to stand out.

Because there is nobody like you, but you.

You don’t have to... See more