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sharing everything on authentically aligned branding, marketing, sales, culture, and media
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In this reference economy, research has lost its edge. What could have been a way to push culture forward has been reduced to a cycle of recycling and getting us stuck in the cycle of sameness.
Zoe • The Reference Trap
We can’t tap into culture if we don’t truly know or understand the specific culture we’re trying to tap into.
Nick Susi • Culture Is the Client
The Secret Power Of An “Idea Garden”
thegoodtrade.com
People ask, "What are you working on?" They’re really asking: What’s your endgame? (It’s one of my favorite questions, too.) My answer is simple, but not easy:
Make something heavy.
Make something heavy.
Anu Atluru • Make Something Heavy.
When we build an epic brand universe, it's not just about pushing products, it's about getting people talking and spreading the word. Everyone loves to share their experiences, whether we are recommending our finds to friends or sharing their cool campaigns online. It's like being part of a cool club where we all vibe with what we stand for and why... See more
Grace Garrick • What Exactly is a Brand Universe?
World-building is an act of participation, whether you are participating or your audience/customers is participating, there is a unified vision or aspiration that you both are sharing and pursuing.
It isn’t just about creating content that just “delivers,” but content that INCLUDES - inclusiveness is everything when creating a space, a community, a world that people feel good in being in and buying from.
“Who am I to share this?” “Do I have even anything valuable to give to people?” “Am I even allowed to offer this thing?”
Enough with this. Don’t question how good you are, ask how can you help someone?
It is okay to feel doubt at times, that makes you an authentic person and it means that you are pursuing your work in an honest way.