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Focus your prediction correctly because the brands that predict the future are the brands that make the future. Everybody else is simply following the path laid out by others.
Upgrades for the Strategic Mind
To build a brand universe strategy, consider the brand’s desired cultural impact before all else and work inwards towards the desired audiences, core brand message, values, etc. Think carefully about how this message is expressed practically, and why people will care.
Below, I’ve included some questions to ask yourself and a sample model for... See more
Below, I’ve included some questions to ask yourself and a sample model for... See more
Nikita Walia • this is your brand with a universe
A brand universe strategy is not necessarily the right approach for every single brand, particularly those in categories where trust outweighs the need for entertainment. Consumers don’t want their banks or politicians to be universes – they want them to be trustworthy and reliably boring. But for upstart lifestyle brands, there is a great deal of... See more
Nikita Walia • this is your brand with a universe
and you don’t need to use a brand-universe strategy strictly for entertainment purposes or for the mass market.
it can be used as an approach where you become the most self-expressive version of yourself as a creative through your brand and business, in a way that is the most enjoyable and the most nourishing.
this is your YOUNIVERSE.
Where do you find or seek inspiration?
EVERYWHERE. I find it nature, in structures and spaces. I find it in food, in art. I find it in the elderly couple sitting at the marina watching a sunset. I find it in the girl standing on the bus, her tag sticking out of her skirt. People are incredibly inspiring, people because every set of eyes is a story.... See more
EVERYWHERE. I find it nature, in structures and spaces. I find it in food, in art. I find it in the elderly couple sitting at the marina watching a sunset. I find it in the girl standing on the bus, her tag sticking out of her skirt. People are incredibly inspiring, people because every set of eyes is a story.... See more
Tastemaker: From Hinter to Lisbon with Emily Padan
there are many less soulful ways of accumulating wealth — but here I define wealth (the kind of wealth I want to build) as a signifier of value — transformation, healing, creative solutions — in the world. and thus, to recieve value, first you give value. the mathematics of this is quite simple. the universe always wants to be in balance.
Kening Zhu • the guiding question to build wealth as an artist — kening zhu
Pressfield’s answer: Life is long.
They always tell you life is short, but actually life is long.... See more
If we find ourselves making mistakes or we haven’t yet found our real calling, don’t drive yourself crazy with that. There’s plenty of time...Look at me—it took me forever to break through in anything and I still feel that I’ve got a whole other
Be patient, life is long
The result of this cycle is a visual culture that feels polished but strangely hollow. Aesthetics are optimised to perform, but they rarely surprise, provoke, or move. What once signalled a point of view has become a default setting. You can scroll through campaigns from global fashion houses to emerging labels and find them indistinguishable,... See more
Zoe • The Reference Trap
Think about it like this: when you hear the name of your favourite brand, what comes to mind? It's not just the product - it's a feeling, a story, a whole vibe that you connect with on a personal level.
Look at Jacquemus…. I mean. Enough said. The product isn’t the best. It’s the comms, the branding and personality are what draw you in to even... See more
Look at Jacquemus…. I mean. Enough said. The product isn’t the best. It’s the comms, the branding and personality are what draw you in to even... See more
Grace Garrick • What Exactly is a Brand Universe?
Most people might disagree with this but “trying” to stand out is overrated.
The reality is, standing out is just a natural byproduct of being able to discover yourself, know yourself, and express yourself.
Being your authentic self makes you stand out, without you even “trying” to stand out.
Because there is nobody like you, but you.
You don’t have to... See more
The reality is, standing out is just a natural byproduct of being able to discover yourself, know yourself, and express yourself.
Being your authentic self makes you stand out, without you even “trying” to stand out.
Because there is nobody like you, but you.
You don’t have to... See more