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sharing everything on authentically aligned branding, marketing, sales, culture, and media

Brand Universe Strategy (n.): A post-modern brand development approach exceeding the confines of traditional product differentiation. It prioritizes a flexible and cohesive brand experience across all customer touchpoints, cultivating an emotional resonance with the target audience.

Unlike standard brand strategy's emphasis on messaging and... See more

Nikita Walia • this is your brand with a universe

Turning customers into co-creators.

This reminds me Nothing Company’s approach to building their own brand, especially with their CMF counter part.

Allowing those within their community & customer-base to participate in the building process of their products, and their overall vision.

Inclusiveness is everything.

Creation isn’t just about output. It’s a process of becoming. The best work shapes the maker as much as the audience. A founder builds a startup to prove they can. A writer wrestles an idea into clarity. You don’t just create heavy things. You become someone who can.

Anu Atluru • Make Something Heavy.

What defines the creation is the story, the vision, the struggle, the doubt, and the hope that lies behind it.

8 Secrets To Virgil Abloh's Creative Genius

There’s no one in the world exactly like you. And when you find the market that wants what you are, your position is as solid as you could ever hope for. You have a natural monopoly in that market — one that exists just because of what you are and requires no artificial devices to limit competition. When you fight to compete with the crowd,

Harry Browne • How I Found Freedom in an Unfree World

What I craved and needed at that very pivotal, mastery juncture was someone to lead me deeper, not to teach me more (or make me more like them). I longed for someone to tease out my brilliance; challenge my crazy; expand my thinking in ways I couldn’t see from inside the bottle; support my innovation; help me relax into my best work; strategize and... See more

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Bars

If we just passively observe from the outside, and don’t we don’t form direct, active relationships with the leaders, artists, elders, people with lived experiences that make and change a culture, how can we truly be an expert or an advocate?

Further, if we’re talking to consumers, it’s important to understand the distinction between talking to... See more

Nick Susi • Culture Is the Client

If there’s valuable cultural knowledge that we are looking to gain, what unique valuable knowledge do we have that we can also share back? How can we open source research, mentorship, education, connections?