blah, blah, business

The idea is, the fewer constraints we’re exposed to, the more authentic the artwork becomes. While this may not be commercially viable right away, that’s not the point.

I want to initiate something that can bleed into future concepts—a platform, an incubator, where designers can show not what is, but what could be. It’s about experimenting with... See more

Pressfield’s answer: Life is long.

They always tell you life is short, but actually life is long.

If we find ourselves making mistakes or we haven’t yet found our real calling, don’t drive yourself crazy with that. There’s plenty of time...Look at me—it took me forever to break through in anything and I still feel that I’ve got a whole other

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We completely screwed this one up at Every. When we launched, we tried to call ourselves a “writer collective” and had a long explanation of what that meant. The people who took the time to understand it thought it was cool, but if I’m being honest more people reacted like…

A broader, entertainment-focused brand strategy also opens the door for new revenue models and IP. From fashion brands seeking to become entertainment companies and building studios to fitness brands like Equinox building hotels, to the Ikea Roblox store, a universe-focused approach diversifies a business, taking its core ethos outwards for fans... See more

A list of 10 principles from an early internal memo at Nike, long before the company grew into a global brand. This list is rumored to have been written in 1977 by the first head of marketing, Rob Strasser, and was shared decades later by lead designer Markus Kittner.

“1. Our business is change.

2. We're on offense. All the time.

3. Perfect results... See more

Creative people are restless souls, forever chasing the horizon until they’ve made something substantial. We spend our lives crafting weighted blankets for ourselves—something heavy enough to anchor our ambition and quiet our minds.

Unlike standard brand strategy's emphasis on messaging and positioning, a brand universe strategy fosters a sense of community and shared identity, transforming customers into co-creators within the brand's world. This immersive approach allows the brand to maintain a fixed core identity or concept while expressing itself differently across... See more

Tourism

Can cultural values sustain if not upheld consistently?

In 2019, over 10 million tourists entered Hawaii – which is more than 7 times the state’s entire population. While this generated nearly $18 billion, the majority of that money goes to large corporations that aren’t owned or run by local residents or native communities. This drives up... See more

"Once you know what makes your brand magical, you have to hold everyone accountable and ensure you have leaders who represent that."

Perhaps nothing is more central to that culture than Chipotle's "food with integrity" motto. That is his daily mantra. "It's fundamental to what makes our company unite," said Niccol. "We care about the small farmers,... See more