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sharing everything on authentically aligned branding, marketing, sales, culture, and media

Culture is a shared set of elements that characterize a group of people – a religion, a race, a society, a movement, a scene.

Tapping into culture needs to be more than, how do I make my brand cool? Cultural strategy is the act of understanding, contextualizing and applying cultural knowledge to achieve an intended outcome or change, in a way that... See more

Nick Susi • Culture Is the Client

A culture doesn’t have to be huge - it can just be a subset of a group, but no matter how small it is, it is still a movement, a collective of individuals striving for something beyond themselves.

The goal of cultural strategy is to influence these groups, your people, in a positive way that brings them forward, and not just yourself.

The point is giving yourself permission to be you for more hours of your day. To let your guard down more often. To trust that your uniqueness is not something to hide but something to celebrate.

Your sacred business must support and encourage this authenticity. It needs to be a space where your weird isn't just accepted – it's essential.

Because... See more

Carolina Wilke • 072:The Business of Being Different: Why Your Weird is Your Power

inspired by a quote from design icon Charles Eames:

"My dream is to have people working on useless projects. These have the germ of new concepts."

Useless Projects: Catalyst for Creative Ideas

You are enough, and you have enough. Work to believe that and it will feel true.

30 Lessons From Art / Business / Life — Kening Zhu

Ever wondered how some brands manage to sweep you off your feet and into their own little universe? It’s not just about selling products anymore - it’s about creating a world you can’t help but dive into, get lost in, and totally fall for and the best brands do it so well; Glossier, Heinz, Rhode, Gisou and Erewhon to name a few…

Grace Garrick • What Exactly is a Brand Universe?

You don’t feel like a true creator because you haven’t made anything heavy, and deep down, you know light things don’t count. Your output is high, but your imprint is low. You ship, but you do not build. You call yourself a creator, but what have you made that could survive a month offline? A year? A decade? If you stopped posting tomorrow, would... See more

Anu Atluru • Make Something Heavy.

A metaphysical “idea garden” is a mental or virtual space fo...

sublime.app

In this reference economy, research has lost its edge. What could have been a way to push culture forward has been reduced to a cycle of recycling and getting us stuck in the cycle of sameness.

Zoe • The Reference Trap

I stopped caring for superficialities. I stopped trying to position myself as some sort of expert. Instead, just another human on the path, and ironically, I felt better about what I was saying, and the people who heard found my message felt it resonate with their soul.

I’ll admit, this way of being in the world is new to me. It is completely... See more

Evan Meyer • The World Doesn't Need More Thought Leaders

Initiated or not, it is not in your control.

Even if you aspire to build a successful business, or even more, change the world, remain as humble, as human, as yourself as possible.

Do not let anything take that away from you, even if the world pressures you to think, act, or be something that you are not.

Know your boundaries, know your limits, and know your faults.

That is when Sophia will open her arms to you.