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sharing everything on authentically aligned branding, marketing, sales, culture, and media
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Tone of Voice & witty copy:
- Glossier speaks your language, literally. Their tone is more BFF than brand. More that you are talking to your bestie than being sold too. They nail that sweet spot between playful and empowering, making you feel like you're in on a beauty secret with your coolest friend. Like IYKYK (that means: if you know you know).... See more
- Glossier speaks your language, literally. Their tone is more BFF than brand. More that you are talking to your bestie than being sold too. They nail that sweet spot between playful and empowering, making you feel like you're in on a beauty secret with your coolest friend. Like IYKYK (that means: if you know you know).... See more
Grace Garrick • What Exactly is a Brand Universe?
know your customer so good that you know how to write and speak to them in such a way that resonates and impacts them - precise, clear and empowering copy is everything.
Once you’ve got a beta version of the product out, gather feedback to understand what types of people are loving it, and why.
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
After launching a micro-offer or product → feedback, feedback, feedback
Consistency in Messaging and Brand Voice
Maintaining a consistent brand voice and key messaging across all content is vital for reinforcing your brand identity and building trust. Here are some techniques:
Maintaining a consistent brand voice and key messaging across all content is vital for reinforcing your brand identity and building trust. Here are some techniques:
- Develop Clear Messaging Guidelines: Outline your brand’s key messages and how they should be communicated.
- Establish Brand Voice Guidelines:
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Today, we want to kill time.
Everything has to be immediate.
And I think if man loses his relationship with time, he becomes crazy.
–– Christophe Lemaire on time - INTERVIEW : "Be Your Clothes Friends" - Christophe Lemaire
I want a life that isn’t obsessed with optimisation. One that doesn’t reward me for how much I can squeeze out of a day or an hour or my fleeting creative nature. One where ‘enough’ isn’t a finish line I never seem to reach. One where productivity isn’t the measure of worth, and rest doesn’t require justification.
I want a life that feels like a poem
When you free yourself from these pressures, your creative genius can rise to the surface again. Over time, these seemingly "useless" projects lead to fresh ways of thinking and help designers grow—both practically and metaphysically, as writer Maria Popova would say. And in the end, clients benefit from the designer’s exploration, even if the... See more
Marc Posch • Useless Projects: Catalyst for Creative Ideas
Pressfield’s answer: Life is long.
They always tell you life is short, but actually life is long.... See more
If we find ourselves making mistakes or we haven’t yet found our real calling, don’t drive yourself crazy with that. There’s plenty of time...Look at me—it took me forever to break through in anything and I still feel that I’ve got a whole other
Be patient, life is long
“Great brands are based on stories that tap into deep belief systems. And to stand out today, brands need to think of themselves as stories that tap into belief systems, because belief systems can draw like-minded people together and spark transformation certainly more than any specific product or feature.”
– Sara Wilson, audience-first brand,... See more
– Sara Wilson, audience-first brand,... See more
