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sharing everything on authentically aligned branding, marketing, sales, culture, and media
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Overall, was it perfect? No. Hawaii still faces the same challenges and impact from over-tourism. But the level of detail on how to best maximize the value back to the community is an important model. It treats the community as a true collaborator, rather than people to sell to or commodify.
[Author’s note: About one week after giving this lecture... See more
[Author’s note: About one week after giving this lecture... See more
Nick Susi • Culture Is the Client
Your product could be the most effective or highest quality offering on the market but if your vibe is kind of ratchet, then who is even going to pay attention? The typical process to purchase has been completely flipped on its head with advocacy becoming one of the first things that draws consumers to a brand... so what is your vibe and... See more
Grace Garrick • What Exactly is a Brand Universe?
People remember how you made them feel more than anything. Your unique vibe, vision, and values, those are the very things that connect people together.
“A clear brand universe is not just about the brand, but about the unique, evolving constellation of connections to other brands, personalities, places online and off, and other cultural touchpoints, that create the fullest, richest context and associations in the audience(s)’s mind when juxtaposed all together.”
– Nick Susi, Executive Director of... See more
– Nick Susi, Executive Director of... See more
Nikita Walia • this is your brand with a universe
Look for the story that needs changing and then create a new reality where that story can live. Give your users new proof, new evidence, new rules. Give them a new architecture to build their stories on top of.
Give them all of the props and staging they need in order to step inside the new narrative.
Give them all of the props and staging they need in order to step inside the new narrative.
And here's the beautiful part: your people are out there. Those who resonate with your unique frequency, your particular brand of weird – they're hiding too, waiting for someone to show them it's safe to be different.
Maybe you're the one who will carve this path forward. Maybe by embracing your uniqueness, you'll give others permission to do the... See more
Maybe you're the one who will carve this path forward. Maybe by embracing your uniqueness, you'll give others permission to do the... See more
Carolina Wilke • 072:The Business of Being Different: Why Your Weird is Your Power
We're trying to claim wisdom without being willing to be transformed by it first. We're trying to guide others through territories we've only read about in books or heard about in podcasts.
But real wisdom keepers?
They carry the marks of their initiations. You can smell the smoke on them from the fires they've walked through.
Their words carry... See more
But real wisdom keepers?
They carry the marks of their initiations. You can smell the smoke on them from the fires they've walked through.
Their words carry... See more
Evan Meyer • The World Doesn't Need More Thought Leaders
By over-compensating and over-reaching your role as a “teacher,” an entrepreneur, you delude yourself into thinking that you are wise, but in reality, you do not have the depth, the perspective, or the experience to fill the words that you speak with any real vitality, any magic.
They are dead words, platitudes, shared for the sake posing as a “leader,” when really you are just as lost as everybody else.
Consistency in Messaging and Brand Voice
Maintaining a consistent brand voice and key messaging across all content is vital for reinforcing your brand identity and building trust. Here are some techniques:
Maintaining a consistent brand voice and key messaging across all content is vital for reinforcing your brand identity and building trust. Here are some techniques:
- Develop Clear Messaging Guidelines: Outline your brand’s key messages and how they should be communicated.
- Establish Brand Voice Guidelines: