blah, blah, business
sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
There’s no one in the world exactly like you. And when you find the market that wants what you are, your position is as solid as you could ever hope for. You have a natural monopoly in that market — one that exists just because of what you are and requires no artificial devices to limit competition. When you fight to compete with the crowd,
... See moreHarry Browne • How I Found Freedom in an Unfree World
In this reference economy, research has lost its edge. What could have been a way to push culture forward has been reduced to a cycle of recycling and getting us stuck in the cycle of sameness.
Zoe • The Reference Trap
People ask, "What are you working on?" They’re really asking: What’s your endgame? (It’s one of my favorite questions, too.) My answer is simple, but not easy:
Make something heavy.
Make something heavy.
Anu Atluru • Make Something Heavy.
For hundreds of thousands of years, human survival has depended on transactional exchanges—bartering, securing resources, and protecting one’s own. But the next step in our evolution is interdependence. Survival and transaction must give way to mutual care, support, and co-creation. The future of community isn’t about what we can get from one... See more
💡The Future of Community: Beyond Transaction, Towards Evolution
When you reduce yourself to a product, you sacrifice the very essence of what makes you unique. Your quirks, your weirdness, your vulnerabilities, your authentic self-these are the things that resonate with others, not a polished, palatable persona. The impactful creators understand this.
You are not a commodity
This is where most positioning frameworks would have given Substack the wrong advice. They would say that Substack absolutely needed to stick to the thing that makes them most unique and was the most core to their identity. Surely it is better to be a one-of-a-kind “paid publishing platform” rather than yet-another newsletter platform! Isn’t it... See more
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
Positioning yourself into something more “familiar” can be more clear and understandable, rather than trying to completely create an entire new category, market, or niche.
Though of course, you can still keep the same core differentiators around your product - however the way you market yourself has to be more strategic, in order for people to understand WHAT YOU DO.
Not something entirely abstract or vague.
DISTINCTIVENESS is the quality that causes a brand expression to stand out from competing messages. If it doesn’t stand out, the game is over. Distinctiveness often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
These days everyone wants to be a leader before they've been led.
Everyone wants to guide before they've been guided.
Everyone wants to teach before they've been taught.
We're surrounded by voices that have never been tempered by fire, never been reduced to ash, never spent time in the depths learning what it means to be reconstructed by life itself.
T... See more
Everyone wants to guide before they've been guided.
Everyone wants to teach before they've been taught.
We're surrounded by voices that have never been tempered by fire, never been reduced to ash, never spent time in the depths learning what it means to be reconstructed by life itself.
T... See more