blah, blah, business
sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
It’s much better to “anchor & twist”—start with something easily understandable, and have one big new thing that is different. Substack is a newsletter platform—with payments. Superhuman is an email client—that’s absurdly fast. Figma is a design tool—in a web browser. (You get the idea.)
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
Communicating “what you do”, and the value proposition behind your service clearly and concisely, is key.
Make it easy for people to know what they get out of you.
Creating for a culture, without the involvement of a community, or forcing what to create upon them, won’t work. The process of collaboration needs to be open and co-developed.
Real creative control should be put into the hands of a community — not just performative optics internally or using people as props externally. A safe environment is... See more
Real creative control should be put into the hands of a community — not just performative optics internally or using people as props externally. A safe environment is... See more
How do you decide what’s worth keeping?
When I bring something new into my life, I pay close attention to its quality—it has to be something I can see myself appreciating for years. However, every purchase is also an experiment; time reveals whether it lives up to my expectations. If it proves reliable and well-suited to me, I keep it; if not, I... See more
When I bring something new into my life, I pay close attention to its quality—it has to be something I can see myself appreciating for years. However, every purchase is also an experiment; time reveals whether it lives up to my expectations. If it proves reliable and well-suited to me, I keep it; if not, I... See more
Tastemaker: Veronika Ikonnikova, Architect
No matter how many you stack, Tweets and TikToks don’t add up to something heavy. They don’t solidify. At best, they’re a pile of snowflakes, intricate yet ephemeral. Beautiful while they’re here, gone before they hit the ground.
Anu Atluru • Make Something Heavy.
“As brands seek to become more multiplayer, they intentionally create centers of gravity for attention and adherence. The mistake that brand marketers often make is limiting these centers of gravity to particular products, services, or offerings.”
– Phillip Jackson, Co-Founder, Future Commerce
– Phillip Jackson, Co-Founder, Future Commerce
Nikita Walia • this is your brand with a universe
I got to a point where telling people what to do was no longer my jam. I found that there was nothing “new” that I longed to teach people. I was ready to lead them instead. But the harder I tried to fit myself into the ole “business coaching” box, the further away from my magic I felt.
And that’s where my mastery was hiding for so long.
At the exact... See more
And that’s where my mastery was hiding for so long.
At the exact... See more
Hayden Flohr • Making the leap from coaching to mentoring
You don’t need to force yourself to tell your clients “what to do,” copy “what you do,” or strictly “stick to a framework” to give a successful transformation.
Perhaps all they need is a thinking-partner that’s able to bring in new perspectives, ideas, or insights on what the client is experiencing, that’s it.
This happened with Mel where she was completely happy in investing in me, not for my “step-by-step” solutions or promises, but in me and the gift that I can share.
