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sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
The idea is, the fewer constraints we’re exposed to, the more authentic the artwork becomes. While this may not be commercially viable right away, that’s not the point.
I want to initiate something that can bleed into future concepts—a platform, an incubator, where designers can show not what is, but what could be. It’s about experimenting with... See more
I want to initiate something that can bleed into future concepts—a platform, an incubator, where designers can show not what is, but what could be. It’s about experimenting with... See more
Useless Projects: Catalyst for Creative Ideas
The Secret Power Of An “Idea Garden”
thegoodtrade.com
Good Taste is Making You Boring
rukotryna.substack.com
I don't like moodboards. The moodboard will just explain too much to everybody. I don't want everybody to know what my composition is about and where my references had came from. And I also don't want a literal example of my references in front of me. I like to have references that are vague so I can force myself to use my memory, instead of a
... See moreRick Owens Interview | In the Studio | The New York Times
Our measurements are our agreed-upon codes for what matters, but once they are installed into our culture, it can be very hard to know when it's time to rethink how we measure things in the first place. Our beliefs and feelings have a tendency to move forward before we have the models to describe them and the artifacts of culture - language, norms,... See more
Jasmine Bina • Creating New Units of Culture
people don’t invest in you because of what you do.
people invest in you because of who you are.
A brand universe strategy is not necessarily the right approach for every single brand, particularly those in categories where trust outweighs the need for entertainment. Consumers don’t want their banks or politicians to be universes – they want them to be trustworthy and reliably boring. But for upstart lifestyle brands, there is a great deal of... See more
Nikita Walia • this is your brand with a universe
and you don’t need to use a brand-universe strategy strictly for entertainment purposes or for the mass market.
it can be used as an approach where you become the most self-expressive version of yourself as a creative through your brand and business, in a way that is the most enjoyable and the most nourishing.
this is your YOUNIVERSE.