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sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the
Being different feels risky, exposed, vulnerable.
But think about this for a moment: Who are you when you're with someone who makes you feel completely safe?
Maybe it's your partner, your best friend, or even your pet. Notice how your body feels in these moments – when you can make that stupid joke without thinking twice, when you can make silly... See more
But think about this for a moment: Who are you when you're with someone who makes you feel completely safe?
Maybe it's your partner, your best friend, or even your pet. Notice how your body feels in these moments – when you can make that stupid joke without thinking twice, when you can make silly... See more
Carolina Wilke • 072:The Business of Being Different: Why Your Weird is Your Power
Unlike standard brand strategy's emphasis on messaging and positioning, a brand universe strategy fosters a sense of community and shared identity, transforming customers into co-creators within the brand's world. This immersive approach allows the brand to maintain a fixed core identity or concept while expressing itself differently across... See more
Nikita Walia • this is your brand with a universe
Instead of starting brand first, you’re now starting cultural impact and audience first. Rather than listing 40 different benefits for Balm Dotcom (which is arguably just expensive Vaseline), Glossier built an aspirational thing to become: a Glossier girl. Ten years ago, a tube of Balm Dotcom was cuter to look at than a tube of Carmex or Aquaphor,... See more
Nikita Walia • this is your brand with a universe
Keyword: myth-making.
Myth-makers.
No matter how many you stack, Tweets and TikToks don’t add up to something heavy. They don’t solidify. At best, they’re a pile of snowflakes, intricate yet ephemeral. Beautiful while they’re here, gone before they hit the ground.
Anu Atluru • Make Something Heavy.
When we finally admit this truth to ourselves, we often experience rejection. The things that once served us no longer do. The people who were once our friends no longer resonate. The work we do doesn't fulfill us anymore.
Why? Because we've outgrown this fake and limiting idea that we need to fit in, that there's one right path, that success means... See more
Why? Because we've outgrown this fake and limiting idea that we need to fit in, that there's one right path, that success means... See more