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A broader, entertainment-focused brand strategy also opens the door for new revenue models and IP. From fashion brands seeking to become entertainment companies and building studios to fitness brands like Equinox building hotels, to the Ikea Roblox store, a universe-focused approach diversifies a business, taking its core ethos outwards for fans... See more
Nikita Walia • this is your brand with a universe
diversification of not only offerings, but experiences as well that can immerse the audience or customer into the world of that particular brand.
If we never make an effort to reach out and form real relationships with the origin sources of where we’re gaining valuable cultural knowledge for ourselves, how do we know if we have consent? How do we know if that value chain ever connects back to them?
To be clear, there is unique value that we can provide in our ability to curate, synthesize and... See more
To be clear, there is unique value that we can provide in our ability to curate, synthesize and... See more
Nick Susi • Culture Is the Client
People ask, "What are you working on?" They’re really asking: What’s your endgame? (It’s one of my favorite questions, too.) My answer is simple, but not easy:
Make something heavy.
Make something heavy.
Anu Atluru • Make Something Heavy.
Being different feels risky, exposed, vulnerable.
But think about this for a moment: Who are you when you're with someone who makes you feel completely safe?
Maybe it's your partner, your best friend, or even your pet. Notice how your body feels in these moments – when you can make that stupid joke without thinking twice, when you can make silly... See more
But think about this for a moment: Who are you when you're with someone who makes you feel completely safe?
Maybe it's your partner, your best friend, or even your pet. Notice how your body feels in these moments – when you can make that stupid joke without thinking twice, when you can make silly... See more
Carolina Wilke • 072:The Business of Being Different: Why Your Weird is Your Power
Instagram CEO Adam Mosseri has flat-out admitted that follower count doesn’t matter anymore. Platforms decide what gets seen, not the people who actually follow you. The idea that going viral builds an audience is dead because an audience is no longer the goal.
Social platforms don’t care if you win or lose. They just need you to keep playing.... See more
Social platforms don’t care if you win or lose. They just need you to keep playing.... See more
Zack Evans • The Creator Casino
Think about it like this: when you hear the name of your favourite brand, what comes to mind? It's not just the product - it's a feeling, a story, a whole vibe that you connect with on a personal level.
Look at Jacquemus…. I mean. Enough said. The product isn’t the best. It’s the comms, the branding and personality are what draw you in to even... See more
Look at Jacquemus…. I mean. Enough said. The product isn’t the best. It’s the comms, the branding and personality are what draw you in to even... See more
Grace Garrick • What Exactly is a Brand Universe?
Creative people are restless souls, forever chasing the horizon until they’ve made something substantial. We spend our lives crafting weighted blankets for ourselves—something heavy enough to anchor our ambition and quiet our minds.
Anu Atluru • Make Something Heavy.
“Great brands are based on stories that tap into deep belief systems. And to stand out today, brands need to think of themselves as stories that tap into belief systems, because belief systems can draw like-minded people together and spark transformation certainly more than any specific product or feature.”
– Sara Wilson, audience-first brand,... See more
– Sara Wilson, audience-first brand,... See more