blah, blah, business
sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the
Impress yourself first. Do all that you can to make yourself proud. You are your hardest critic. Make work that helps you fall in love with yourself — that is the magic key, NOT trying to impress others. Paradoxically, it works because that's what makes your work its absolute best.
30 Lessons From Art / Business / Life — Kening Zhu
To build a brand universe strategy, consider the brand’s desired cultural impact before all else and work inwards towards the desired audiences, core brand message, values, etc. Think carefully about how this message is expressed practically, and why people will care.
Below, I’ve included some questions to ask yourself and a sample model for... See more
Below, I’ve included some questions to ask yourself and a sample model for... See more
Nikita Walia • this is your brand with a universe
The same you will live a completely different life depending on whether you’re in Oklahoma or Tokyo or New Delhi or London. Not only will your day-to-day vary wildly depending on which of these places you call home, but it might also impact the work you dedicate your life to. Sure you’ll still have to work and shop for groceries, but the beauty is... See more
Europe will change you
Brand Escapism:
- Glossier isn’t just selling skincare and makeup; they're selling an attitude, a vibe, an energy - A WAY OF LIFE. It’s that feeling of treating yourself to a little luxury every day, whether it’s a swipe of Boy Brow or a spritz of their fragrance. Their social strategy is bomb.com - always bringing aspirational vibes that make you... See more
- Glossier isn’t just selling skincare and makeup; they're selling an attitude, a vibe, an energy - A WAY OF LIFE. It’s that feeling of treating yourself to a little luxury every day, whether it’s a swipe of Boy Brow or a spritz of their fragrance. Their social strategy is bomb.com - always bringing aspirational vibes that make you... See more
Grace Garrick • What Exactly is a Brand Universe?
way of life, way of life, way of life.
In the absence of religion and other community belonging, consumers yearn to find the brands they can use as signals for identity curation and kinship – signaling to other Glossier or Stanley cup girls that no actually, we’re the same. Brands do this signaling implicitly (owning Aesop hand soap reveals something about you - well-to-do,... See more
Nikita Walia • this is your brand with a universe
People want to identify with something: a message, a vision, a lifestyle. That’s what great brands do the best at, they make people feel that they are a part of something, something important, perhaps, something even transcendant.
When you feel a strong urge to make something, lean into it.
Allow the curiosity to pull you in, immerse you, and absorb you.
Witness the time around you freeze while you become one with the present moment and the creative process.
Experience the power of the universe surge through you and the beauty that it manifests in front of you.
When you answer... See more
Allow the curiosity to pull you in, immerse you, and absorb you.
Witness the time around you freeze while you become one with the present moment and the creative process.
Experience the power of the universe surge through you and the beauty that it manifests in front of you.
When you answer... See more
Anthony Ng̃* • Tweet
Pressfield’s answer: Life is long.
They always tell you life is short, but actually life is long.... See more
If we find ourselves making mistakes or we haven’t yet found our real calling, don’t drive yourself crazy with that. There’s plenty of time...Look at me—it took me forever to break through in anything and I still feel that I’ve got a whole other