blah, blah, business
sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
the follow-up questions are:
WHAT are my creative superpowers??
WHO am I meant to serve?
HOW do I give extraordinary value to them?
WHAT is my philosophy/ethos/vision?
WHAT are my creative superpowers??
WHO am I meant to serve?
HOW do I give extraordinary value to them?
WHAT is my philosophy/ethos/vision?
Kening Zhu • the guiding question to build wealth as an artist — kening zhu
I feel I need to spend more time curating specific, deep questions involving the realization of somebody’s own gifts, or YOUNIQUENESS.
Anyways, I’d love creating these for my clients and audiences
Overall, was it perfect? No. Hawaii still faces the same challenges and impact from over-tourism. But the level of detail on how to best maximize the value back to the community is an important model. It treats the community as a true collaborator, rather than people to sell to or commodify.
[Author’s note: About one week after giving this lecture... See more
[Author’s note: About one week after giving this lecture... See more
Nick Susi • Culture Is the Client
Creating for a culture, without the involvement of a community, or forcing what to create upon them, won’t work. The process of collaboration needs to be open and co-developed.
Real creative control should be put into the hands of a community — not just performative optics internally or using people as props externally. A safe environment is... See more
Real creative control should be put into the hands of a community — not just performative optics internally or using people as props externally. A safe environment is... See more
Gentrification
Can different cultures integrate equitably without changing the fabric of cultural identity?
Harlem has been a major capital of Black American culture – but as wealthier individuals and businesses have flocked into the neighborhood, it has pushed money out of the community and into commercial development. Property value has... See more
Can different cultures integrate equitably without changing the fabric of cultural identity?
Harlem has been a major capital of Black American culture – but as wealthier individuals and businesses have flocked into the neighborhood, it has pushed money out of the community and into commercial development. Property value has... See more
Nick Susi • Culture Is the Client
If you’ve ever walked through a Vegas casino, you might’ve (or probably didn’t) noticed a few things.
There are no clocks, no windows—nothing to remind you of how much time (or money) you’ve lost. Slot machines keep you hooked with random rewards, flashing lights, and loud noises even when you don’t actually win. Everything is engineered to keep you... See more
There are no clocks, no windows—nothing to remind you of how much time (or money) you’ve lost. Slot machines keep you hooked with random rewards, flashing lights, and loud noises even when you don’t actually win. Everything is engineered to keep you... See more
Zack Evans • The Creator Casino
You become a hamster-in-a-wheel, hoping that the more you optimize your posts or increase your frequency on social media, the more you can grow your audience and the more customers you can attract.
But in reality, you are treating yourself as a pawn, always having to appease other people for your own success, you are practically commoditizing yourself - the commoditized creator.
Rubbish.
The important and counter-intuitive thing to do is to actually not act on the suggestions or ideas from people who don’t like your product at all. It’s tempting to try and convert them into believers, but be cautious before you proceed. There are a lot of types of people out there with many different preferences. You can’t make all of them happy.... See more
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
Catering your product to everybody will just lead to overwhelm and distraction. Focus on your people and focus on what these people love about your product, and make it better :)
Instead, as collective advocates, we should be creating open doors and pathways for our relationships within a community to flow in.
There’s also a difference between making relationships with individuals inside vs outside of a culture. We need both. Talking to well-studied individuals who are outside of a culture looking in is definitely a... See more
There’s also a difference between making relationships with individuals inside vs outside of a culture. We need both. Talking to well-studied individuals who are outside of a culture looking in is definitely a... See more
Nick Susi • Culture Is the Client
Become the people.
