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sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
Instagram CEO Adam Mosseri has flat-out admitted that follower count doesn’t matter anymore. Platforms decide what gets seen, not the people who actually follow you. The idea that going viral builds an audience is dead because an audience is no longer the goal.
Social platforms don’t care if you win or lose. They just need you to keep playing.... See more
Social platforms don’t care if you win or lose. They just need you to keep playing.... See more
Zack Evans • The Creator Casino
how can my creative superpowers as an artist be channeled into giving extraordinary value and service to others, while sharing my ethos & philosophy along the way?
Kening Zhu • the guiding question to build wealth as an artist — kening zhu
It’s much better to “anchor & twist”—start with something easily understandable, and have one big new thing that is different. Substack is a newsletter platform—with payments. Superhuman is an email client—that’s absurdly fast. Figma is a design tool—in a web browser. (You get the idea.)
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
Communicating “what you do”, and the value proposition behind your service clearly and concisely, is key.
Make it easy for people to know what they get out of you.
Social media can be toxic, shallow, and bad for your mental health. It can also be a portal of connection that transmits your words, ideas, and art to the world. It just depends on how you use it.
James McCrae • Being an artist in the age of algorithms
This is important because the vast majority of founders simply stick with the default positioning that occured to them when they originally came up with their product idea. As they process new information, they fail to pick up on the little clues the universe gives them about better possibilities, because it does not occur to them to be on the... See more
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
The Community Delusion
nikitawalia.substack.com
Tone of Voice & witty copy:
- Glossier speaks your language, literally. Their tone is more BFF than brand. More that you are talking to your bestie than being sold too. They nail that sweet spot between playful and empowering, making you feel like you're in on a beauty secret with your coolest friend. Like IYKYK (that means: if you know you know).... See more
- Glossier speaks your language, literally. Their tone is more BFF than brand. More that you are talking to your bestie than being sold too. They nail that sweet spot between playful and empowering, making you feel like you're in on a beauty secret with your coolest friend. Like IYKYK (that means: if you know you know).... See more
Grace Garrick • What Exactly is a Brand Universe?
know your customer so good that you know how to write and speak to them in such a way that resonates and impacts them - precise, clear and empowering copy is everything.
Creating for a culture, without the involvement of a community, or forcing what to create upon them, won’t work. The process of collaboration needs to be open and co-developed.
Real creative control should be put into the hands of a community — not just performative optics internally or using people as props externally. A safe environment is... See more
Real creative control should be put into the hands of a community — not just performative optics internally or using people as props externally. A safe environment is... See more
Everyone’s office looks the same (a blend of WeWork/Soho House lite). Everyone’s coffee shops look the same and everyone’s coffee looks the same. Our high streets and malls all look the same (Main Street = chain street). Check into a hotel aimed at people in their 20s-40s...which city are you in? Which country, then? Ok, which continent?