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sharing everything on authentically aligned branding, marketing, sales, culture, and media

It’s easier to recognize beauty than it is to create it. You’re good enough to know that what you’re doing isn’t good, but not good enough to produce something great. When you find yourself in this frustrating limbo, the challenge is to never forget what got you there in the first place. Remember that thing that got you into the game.

Your love. You... See more

James Clear • Ira Glass and What Every Successful Person Knows, but Never Says

To reclaim originality in an era of sameness requires a different kind of noticing—one that privileges interiority over approval. Ask yourself:

What would I want if I had never seen anyone else want it?

What colors, textures, or environments make me feel joy?

What forms of beauty did I love as a child?

This isn’t about avoiding all trends or purging yo... See more

Good Taste is Making You Boring

From an early age, we trim our preferences and desires to avoid rejection from others. We're wired to follow the mass, to do what everybody is doing, to look like everybody around us. We learned to stop daring, to stop being different.

We were taught not to be weird.

But here's what I want to tell you: you are beautiful as you are. Your value comes... See more

Carolina Wilke • 072:The Business of Being Different: Why Your Weird is Your Power

We were always taught to be somebody that we weren’t. Whether that was in life or even in business, there is always pressure coming from all sides of the world and of social-media to fit in, to follow, and to not “step out of line,” as if that was the only way

For example, Figma started out knowing they wanted to build a web-based graphics editor using a new technology called WebGL, but they didn’t know exactly what type of use-case they wanted to focus on. Eventually after a period of experimentation they settled on UI design for web and mobile apps. Who knows what would have become of them if they trie... See more

Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every

“Under the algorithm, it’s easy to forget there are so many different kinds of people you can be.” - laura reilly Magasin 16/01/24

Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?

101 design rules

Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.

By Brian Collins

Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau

Impress yourself first. Do all that you can to make yourself proud. You are your hardest critic. Make work that helps you fall in love with yourself — that is the magic key, NOT trying to impress others. Paradoxically, it works because that's what makes your work its absolute best.

30 Lessons From Art / Business / Life — Kening Zhu

We completely screwed this one up at Every. When we launched, we tried to call ourselves a “writer collective” and had a long explanation of what that meant. The people who took the time to understand it thought it was cool, but if I’m being honest more people reacted like…