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sharing everything on authentically aligned branding, marketing, sales, culture, and media
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Rick Owens Interview | In the Studio | The New York Times
youtube.comWe're trying to claim wisdom without being willing to be transformed by it first. We're trying to guide others through territories we've only read about in books or heard about in podcasts.
But real wisdom keepers?
They carry the marks of their initiations. You can smell the smoke on them from the fires they've walked through.
Their words carry weigh... See more
But real wisdom keepers?
They carry the marks of their initiations. You can smell the smoke on them from the fires they've walked through.
Their words carry weigh... See more
Evan Meyer • The World Doesn't Need More Thought Leaders
By over-compensating and over-reaching your role as a “teacher,” an entrepreneur, you delude yourself into thinking that you are wise, but in reality, you do not have the depth, the perspective, or the experience to fill the words that you speak with any real vitality, any magic.
They are dead words, platitudes, shared for the sake posing as a “leader,” when really you are just as lost as everybody else.
Instead of starting brand first, you’re now starting cultural impact and audience first. Rather than listing 40 different benefits for Balm Dotcom (which is arguably just expensive Vaseline), Glossier built an aspirational thing to become: a Glossier girl. Ten years ago, a tube of Balm Dotcom was cuter to look at than a tube of Carmex or Aquaphor, ... See more
Nikita Walia • this is your brand with a universe
Keyword: myth-making.
Myth-makers.
Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
Beth Bentleypatternrecognitionbytomorrowism.substack.com
All else equal, you should pick the position that makes it easier to grow, even if you have to de-emphasize something that you assumed was “core” to do it. It’s much easier to introduce a new idea once you already have a large existing audience.
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
5. Conform everything around your choice
When choosing new positioning, the most common mistake is to do it half-heartedly. It is much better to create a new version and boldly re-orient everything around a new principle than to mildly tweak a few things while carrying a lot of baggage from previous versions of the strategy around with you.
This mean... See more
When choosing new positioning, the most common mistake is to do it half-heartedly. It is much better to create a new version and boldly re-orient everything around a new principle than to mildly tweak a few things while carrying a lot of baggage from previous versions of the strategy around with you.
This mean... See more
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
If you’ve ever walked through a Vegas casino, you might’ve (or probably didn’t) noticed a few things.
There are no clocks, no windows—nothing to remind you of how much time (or money) you’ve lost. Slot machines keep you hooked with random rewards, flashing lights, and loud noises even when you don’t actually win. Everything is engineered to keep you... See more
There are no clocks, no windows—nothing to remind you of how much time (or money) you’ve lost. Slot machines keep you hooked with random rewards, flashing lights, and loud noises even when you don’t actually win. Everything is engineered to keep you... See more
Zack Evans • The Creator Casino
You become a hamster-in-a-wheel, hoping that the more you optimize your posts or increase your frequency on social media, the more you can grow your audience and the more customers you can attract.
But in reality, you are treating yourself as a pawn, always having to appease other people for your own success, you are practically commoditizing yourself - the commoditized creator.
Rubbish.
