blah, blah, business
sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
If we never make an effort to reach out and form real relationships with the origin sources of where we’re gaining valuable cultural knowledge for ourselves, how do we know if we have consent? How do we know if that value chain ever connects back to them?
To be clear, there is unique value that we can provide in our ability to curate, synthesize and... See more
To be clear, there is unique value that we can provide in our ability to curate, synthesize and... See more
Nick Susi • Culture Is the Client
Bottom line: choosing the right market frame for your product is essential.
Traditionally, this is known as “positioning.” But most resources on positioning are too disconnected from strategy for my taste. They are useful, but only tell you how to execute on a position. They don't help you choose the right one.
Traditionally, this is known as “positioning.” But most resources on positioning are too disconnected from strategy for my taste. They are useful, but only tell you how to execute on a position. They don't help you choose the right one.
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
It’s much better to “anchor & twist”—start with something easily understandable, and have one big new thing that is different. Substack is a newsletter platform—with payments. Superhuman is an email client—that’s absurdly fast. Figma is a design tool—in a web browser. (You get the idea.)
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
Communicating “what you do”, and the value proposition behind your service clearly and concisely, is key.
Make it easy for people to know what they get out of you.
It’s okay to take a break from being a Creator and find yourself as a Creative again. Go back to the things you used to love. Find inspiration in old books, movies, records—not just short-form content shot on a Sony FX3 with a nostalgic color grade. Stop studying imitation art and go get lost in the real thing. Visit a museum. See live music. Take... See more
Zack Evans • The Creator Casino
Creating content for social-media is great but to restrict yourself to post every single day, follow a content strategy that doesn't work for you, and engage on the platform with posts that you don't even resonate with, is a recipe for disaster.
This is the reason why many creators quit.
They have lost that passion, that original magic that came with being a creator in the first place.
‘Do not try to be the best. Be the only.’ It helps me believe in a positive-sum world—where my success does not hinge on the failure of others, and I am not in a rat-race.” — Nishant Jain