blah, blah, business

“Great brands are based on stories that tap into deep belief systems. And to stand out today, brands need to think of themselves as stories that tap into belief systems, because belief systems can draw like-minded people together and spark transformation certainly more than any specific product or feature.”

– Sara Wilson, audience-first brand,... See more

Being different feels risky, exposed, vulnerable.

But think about this for a moment: Who are you when you're with someone who makes you feel completely safe?

Maybe it's your partner, your best friend, or even your pet. Notice how your body feels in these moments – when you can make that stupid joke without thinking twice, when you can make silly... See more

The reason I quit X last year...

It was because all I saw were wannabe entrepreneurs (and I say this with all the respect, as I was one) wanting to make money on the internet, but not providing any real value.

I know a business could be many things but:

+ Goshtwriting

+ Profile banner design

+ DMs growth experts

+ Productivity coaches

+ Re-packaged notion... See more

I want a life that isn’t obsessed with optimisation. One that doesn’t reward me for how much I can squeeze out of a day or an hour or my fleeting creative nature. One where ‘enough’ isn’t a finish line I never seem to reach. One where productivity isn’t the measure of worth, and rest doesn’t require justification.

Because of this, many founders choose by default the market framing (aka “positioning”) that popped in their heads when they initially conceptualized the product. They might not even understand that it is a choice.

But it is. And the choice you make makes a huge difference.

The problem is that social media tricks us into thinking they’re the same thing. That posting every day is the work. That if you’re not constantly uploading, you’re falling behind. That every other creator is outpacing you.

But that’s the trap.

Your offer shouldn’t be only based on what the market wants, it should be based on what your soul wants.

That version of you – the one who shows up without armor, without filters – that's your power. That's your weird. That's your magic.