blah, blah, business

find something that’s under-appreciated, not being addressed, or being overlooked, and get really good at it...If you become the foremost expert at something, you make yourself indispensable.

“A clear brand universe is not just about the brand, but about the unique, evolving constellation of connections to other brands, personalities, places online and off, and other cultural touchpoints, that create the fullest, richest context and associations in the audience(s)’s mind when juxtaposed all together.”

– Nick Susi, Executive Director of... See more

To build a brand universe strategy, consider the brand’s desired cultural impact before all else and work inwards towards the desired audiences, core brand message, values, etc. Think carefully about how this message is expressed practically, and why people will care. 

Below, I’ve included some questions to ask yourself and a sample model for... See more

Impress yourself first. Do all that you can to make yourself proud. You are your hardest critic. Make work that helps you fall in love with yourself — that is the magic key, NOT trying to impress others. Paradoxically, it works because that's what makes your work its absolute best.

If we just passively observe from the outside, and don’t we don’t form direct, active relationships with the leaders, artists, elders, people with lived experiences that make and change a culture, how can we truly be an expert or an advocate?

Further, if we’re talking to consumers, it’s important to understand the distinction between talking to... See more

‘Do not try to be the best. Be the only.’ It helps me believe in a positive-sum world—where my success does not hinge on the failure of others, and I am not in a rat-race.” — Nishant Jain

why artists are meant to be in service

this might sound — grandiose, sure — but I think as artists, we are connected so intimately with the essence of life; more deeply than any other profession, other than the spiritual/religious.

I’m not referring to art as a means of purely aesthetics or creative labor (particularly now in the age of AI) — but... See more

“Under the algorithm, it’s easy to forget there are so many different kinds of people you can be.” - laura reillyMagasin 16/01/24