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sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
For example, Figma started out knowing they wanted to build a web-based graphics editor using a new technology called WebGL, but they didn’t know exactly what type of use-case they wanted to focus on. Eventually after a period of experimentation they settled on UI design for web and mobile apps. Who knows what would have become of them if they... See more
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
We live in an era where personal style is increasingly indistinguishable from brand strategy. The aesthetic codes that once belonged to subcultures, regions, or craftspeople have been flattened into algorithms—optimized for compatibility, trend velocity, and frictionless aspiration. When everything looks good, originality becomes the only risk... See more
Good Taste is Making You Boring
You don’t need to fear anyone competing against you, copying you, or replacing you when you are devoted to being yourself—and only yourself. Because the beautiful thing is that nobody can be better at being you, than you. So be you.
Anthony Ng̃* • Tweet
Those who understand the subtle relationship between the visible and the invisible man can dematerialize and materialize the physical body at will.4 We are coming to that evolutionary period during which we will realize increasingly that we are really invisible beings, or souls.
Paramahansa Yogananda • Man’s Eternal Quest: Collected Talks and Essays on Realizing God in Daily Life – Volume 1
You don’t feel like a true creator because you haven’t made anything heavy, and deep down, you know light things don’t count. Your output is high, but your imprint is low. You ship, but you do not build. You call yourself a creator, but what have you made that could survive a month offline? A year? A decade? If you stopped posting tomorrow, would... See more
Anu Atluru • Make Something Heavy.
A brand universe strategy is not necessarily the right approach for every single brand, particularly those in categories where trust outweighs the need for entertainment. Consumers don’t want their banks or politicians to be universes – they want them to be trustworthy and reliably boring. But for upstart lifestyle brands, there is a great deal of... See more
Nikita Walia • this is your brand with a universe
and you don’t need to use a brand-universe strategy strictly for entertainment purposes or for the mass market.
it can be used as an approach where you become the most self-expressive version of yourself as a creative through your brand and business, in a way that is the most enjoyable and the most nourishing.
this is your YOUNIVERSE.
Collaborating with a community through Cognition and Co-Creation, but without Co-Economics, isn’t enough. The promise of free exposure is not enough either.
From insight to ideation to execution, how much of the budget and future revenue is going to make its way to the people who lead and produce the specific culture that is being tapped into vs... See more
From insight to ideation to execution, how much of the budget and future revenue is going to make its way to the people who lead and produce the specific culture that is being tapped into vs... See more
