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sharing everything on authentically aligned branding, marketing, sales, culture, and media
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To build a brand universe strategy, consider the brand’s desired cultural impact before all else and work inwards towards the desired audiences, core brand message, values, etc. Think carefully about how this message is expressed practically, and why people will care.
Below, I’ve included some questions to ask yourself and a sample model for... See more
Below, I’ve included some questions to ask yourself and a sample model for... See more
Nikita Walia • this is your brand with a universe
You don’t feel like a true creator because you haven’t made anything heavy, and deep down, you know light things don’t count. Your output is high, but your imprint is low. You ship, but you do not build. You call yourself a creator, but what have you made that could survive a month offline? A year? A decade? If you stopped posting tomorrow, would... See more
Anu Atluru • Make Something Heavy.
That version of you – the one who shows up without armor, without filters – that's your power. That's your weird. That's your magic.
Carolina Wilke • 072:The Business of Being Different: Why Your Weird is Your Power
A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
I got to a point where telling people what to do was no longer my jam. I found that there was nothing “new” that I longed to teach people. I was ready to lead them instead. But the harder I tried to fit myself into the ole “business coaching” box, the further away from my magic I felt.
And that’s where my mastery was hiding for so long.
At the exact... See more
And that’s where my mastery was hiding for so long.
At the exact... See more
Hayden Flohr • Making the leap from coaching to mentoring
You don’t need to force yourself to tell your clients “what to do,” copy “what you do,” or strictly “stick to a framework” to give a successful transformation.
Perhaps all they need is a thinking-partner that’s able to bring in new perspectives, ideas, or insights on what the client is experiencing, that’s it.
This happened with Mel where she was completely happy in investing in me, not for my “step-by-step” solutions or promises, but in me and the gift that I can share.
From an early age, we trim our preferences and desires to avoid rejection from others. We're wired to follow the mass, to do what everybody is doing, to look like everybody around us. We learned to stop daring, to stop being different.
We were taught not to be weird.
But here's what I want to tell you: you are beautiful as you are. Your value comes... See more
We were taught not to be weird.
But here's what I want to tell you: you are beautiful as you are. Your value comes... See more
Carolina Wilke • 072:The Business of Being Different: Why Your Weird is Your Power
We were always taught to be somebody that we weren’t. Whether that was in life or even in business, there is always pressure coming from all sides of the world and of social-media to fit in, to follow, and to not “step out of line,” as if that was the only way
