blah, blah, business
sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
Most people might disagree with this but “trying” to stand out is overrated.
The reality is, standing out is just a natural byproduct of being able to discover yourself, know yourself, and express yourself.
Being your authentic self makes you stand out, without you even “trying” to stand out.
Because there is nobody like you, but you.
You don’t have to... See more
The reality is, standing out is just a natural byproduct of being able to discover yourself, know yourself, and express yourself.
Being your authentic self makes you stand out, without you even “trying” to stand out.
Because there is nobody like you, but you.
You don’t have to... See more
Anthony Ng̃* on X • Tweet
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the
Tourism
Can cultural values sustain if not upheld consistently?
In 2019, over 10 million tourists entered Hawaii – which is more than 7 times the state’s entire population. While this generated nearly $18 billion, the majority of that money goes to large corporations that aren’t owned or run by local residents or native communities. This drives up... See more
Can cultural values sustain if not upheld consistently?
In 2019, over 10 million tourists entered Hawaii – which is more than 7 times the state’s entire population. While this generated nearly $18 billion, the majority of that money goes to large corporations that aren’t owned or run by local residents or native communities. This drives up... See more
Nick Susi • Culture Is the Client
The same you will live a completely different life depending on whether you’re in Oklahoma or Tokyo or New Delhi or London. Not only will your day-to-day vary wildly depending on which of these places you call home, but it might also impact the work you dedicate your life to. Sure you’ll still have to work and shop for groceries, but the beauty is... See more
Europe will change you
The result of this cycle is a visual culture that feels polished but strangely hollow. Aesthetics are optimised to perform, but they rarely surprise, provoke, or move. What once signalled a point of view has become a default setting. You can scroll through campaigns from global fashion houses to emerging labels and find them indistinguishable,... See more
Zoe • The Reference Trap
“Great brands are based on stories that tap into deep belief systems. And to stand out today, brands need to think of themselves as stories that tap into belief systems, because belief systems can draw like-minded people together and spark transformation certainly more than any specific product or feature.”
– Sara Wilson, audience-first brand,... See more
– Sara Wilson, audience-first brand,... See more