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sharing everything on authentically aligned branding, marketing, sales, culture, and media

How can we design better systems, a new social contract even, of mutual cultural exchange? Ones where we collect and apply cultural knowledge in a way that’s most mutually beneficial and sustainable for the people of a culture?

Nick Susi • Culture Is the Client

A list of 10 principles from an early internal memo at Nike, long before the company grew into a global brand. This list is rumored to have been written in 1977 by the first head of marketing, Rob Strasser, and was shared decades later by lead designer Markus Kittner.

“1. Our business is change.

2. We're on offense. All the time.

3. Perfect results... See more

jamesclear.com • 3-2-1: On Simplifying, a 5-Step Process for Nearly Anything, and Collaboration | James Clear

A metaphysical “idea garden” is a mental or virtual space for cultivating creativity, inspiration, and intellectual growth. Here’s a detailed breakdown of this concept:

What Is a Metaphysical Idea Garden?

Not a literal garden but a mental framework: It’s a cognitive and spiritual approach to idea development, where you view your thoughts,

For the past 10 years, taste couldn’t be monetized. Soon it will be one of the only things that can.

Daisy Alioto • The Taste Economy

Gentrification

Can different cultures integrate equitably without changing the fabric of cultural identity?

Harlem has been a major capital of Black American culture – but as wealthier individuals and businesses have flocked into the neighborhood, it has pushed money out of the community and into commercial development. Property value has... See more

Nick Susi • Culture Is the Client

We can’t tap into culture if we don’t truly know or understand the specific culture we’re trying to tap into.

Nick Susi • Culture Is the Client

I’m challenging the paradigm that wealth comes from forcing ourselves to do business — when we don’t really want to.

wealth comes from artistic inspiration.

wealth comes from our aligned creativity.

Kening Zhu • the guiding question to build wealth as an artist — kening zhu

Wealth is just the natural byproduct of building something that excites you and brings value (and beauty) to the world.

It doesn’t have to feel forced, it doesn’t have to be the top priority of your business.

Give great value = receive great wealth

Brand Escapism:

- Glossier isn’t just selling skincare and makeup; they're selling an attitude, a vibe, an energy - A WAY OF LIFE. It’s that feeling of treating yourself to a little luxury every day, whether it’s a swipe of Boy Brow or a spritz of their fragrance. Their social strategy is bomb.com - always bringing aspirational vibes that make you... See more

Grace Garrick • What Exactly is a Brand Universe?

way of life, way of life, way of life.

Take a look at brands like Glossier, Disney, Jacquemus or even our favourite coffee joint, Starbucks. They've mastered the art of creating a world that extends beyond their products. Glossier isn't just about skincare and makeup - it's about self-expression and natural beauty. Disney isn't just about movies - it's about magic and wonder. Jacquemus... See more

Grace Garrick • What Exactly is a Brand Universe?

Don’t just build a service, product, or offer, build an immersive experience that people want to come back to over and over again.

This is world-building.