blah, blah, business
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blah, blah, business
In business, there is this idea of the moat: the advantage that one business has over their competitors. If the blockchain and AI take hold, those moats will no longer be data and content creation. Which seems like a bad thing–but what’s left? From my perspective as a nascent entrepreneur, future moats fall into three broad categories: proprietary... See more
Daisy Alioto • The Taste Economy
Brand Movements Across the last few years, rising numbers of brands from diverse industries have innovated around a trend we call BRAND MOVEMENTS, by launching campaigns and taking action to create positive change in the world: social, environmental, and more.
David Mattin • Trend-Driven Innovation
From an early age, we trim our preferences and desires to avoid rejection from others. We're wired to follow the mass, to do what everybody is doing, to look like everybody around us. We learned to stop daring, to stop being different.
We were taught not to be weird.
But here's what I want to tell you: you are beautiful as you are. Your value comes... See more
We were taught not to be weird.
But here's what I want to tell you: you are beautiful as you are. Your value comes... See more
Carolina Wilke • 072:The Business of Being Different: Why Your Weird is Your Power
We were always taught to be somebody that we weren’t. Whether that was in life or even in business, there is always pressure coming from all sides of the world and of social-media to fit in, to follow, and to not “step out of line,” as if that was the only way
“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is
... See moreideas into income - this is what we focus on -
passion into products
purpose into platform
content into a community
community into clients
clients into cash
blog into a brand
brand into a business
book into a blog
experience into expertise -
author insights into audience outcomes -
entrepreneurial experience/expertses into audience outcomes.
Bottom line: choosing the right market frame for your product is essential.
Traditionally, this is known as “positioning.” But most resources on positioning are too disconnected from strategy for my taste. They are useful, but only tell you how to execute on a position. They don't help you choose the right one.
Traditionally, this is known as “positioning.” But most resources on positioning are too disconnected from strategy for my taste. They are useful, but only tell you how to execute on a position. They don't help you choose the right one.
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
2. Consequence
Too much of this tapping into culture is exploitative appropriation – withdrawing and redirecting the value of a culture away from the culture itself, for financial gain, without substantive reciprocation, permission and/or compensation, regardless of whether or not that was the original intent. This becomes particularly problematic... See more
Too much of this tapping into culture is exploitative appropriation – withdrawing and redirecting the value of a culture away from the culture itself, for financial gain, without substantive reciprocation, permission and/or compensation, regardless of whether or not that was the original intent. This becomes particularly problematic... See more
Nick Susi • Culture Is the Client
Thought-leaders spend their entire lives running from their initiatory fires, avoiding the ash, and living in denial of their own depth. That’s what makes them so shallow.
Wisdom keepers learn recognize the invitation into immolation when it comes. They know that the fire isn't trying to destroy them - it's trying to reveal them.
Wisdom keepers learn recognize the invitation into immolation when it comes. They know that the fire isn't trying to destroy them - it's trying to reveal them.
Evan Meyer • The World Doesn't Need More Thought Leaders
The majority of these “thought-leaders” are in reality performing an act of “self-improvement” or “spirituality.”
They they either had yet to cross their own threshold or have been unable to totally accept that they need to at some point.
And with that, they had yet to taste all the pains of that life, moving through the easy path.
But sooner or later, everything they have built on that path will come crashing down.
Because of this, many founders choose by default the market framing (aka “positioning”) that popped in their heads when they initially conceptualized the product. They might not even understand that it is a choice.
But it is. And the choice you make makes a huge difference.
But it is. And the choice you make makes a huge difference.