blah, blah, business
sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
Being different feels risky, exposed, vulnerable.
But think about this for a moment: Who are you when you're with someone who makes you feel completely safe?
Maybe it's your partner, your best friend, or even your pet. Notice how your body feels in these moments – when you can make that stupid joke without thinking twice, when you can make silly... See more
But think about this for a moment: Who are you when you're with someone who makes you feel completely safe?
Maybe it's your partner, your best friend, or even your pet. Notice how your body feels in these moments – when you can make that stupid joke without thinking twice, when you can make silly... See more
Carolina Wilke • 072:The Business of Being Different: Why Your Weird is Your Power
I’ve always had a personal mission to create brands that change the world. I seek to do this with every client, even if they only reach one hundred people a day. I believe organizations of all sizes can create brands that delight, inspire, and make the world a better place—in big or small ways—while still making stockholders or owners happy.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
Tone of Voice & witty copy:
- Glossier speaks your language, literally. Their tone is more BFF than brand. More that you are talking to your bestie than being sold too. They nail that sweet spot between playful and empowering, making you feel like you're in on a beauty secret with your coolest friend. Like IYKYK (that means: if you know you know).... See more
- Glossier speaks your language, literally. Their tone is more BFF than brand. More that you are talking to your bestie than being sold too. They nail that sweet spot between playful and empowering, making you feel like you're in on a beauty secret with your coolest friend. Like IYKYK (that means: if you know you know).... See more
Grace Garrick • What Exactly is a Brand Universe?
know your customer so good that you know how to write and speak to them in such a way that resonates and impacts them - precise, clear and empowering copy is everything.
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the
The reference becomes the proof, the comfort blanket, the way to sell in an idea to stakeholders who fear risk . But when the proof is always something already familiar, the outcome can only ever be a variation of what we’ve seen before. The cycle produces work that is technically beautiful yet emotionally flat, caught between safety and sameness.