blah, blah, business
sharing everything on authentically aligned branding, marketing, sales, culture, and media
blah, blah, business
It’s fine for some initial period of time to “dip your toe” and not spend too much energy reworking everything. But as you get more confident that the path is working, you’ll naturally start to conform more and more of your business to fit the new positioning.
One final note: it’s important to remember that no position lasts forever. Technology... See more
One final note: it’s important to remember that no position lasts forever. Technology... See more
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
Creation isn’t just about output. It’s a process of becoming. The best work shapes the maker as much as the audience. A founder builds a startup to prove they can. A writer wrestles an idea into clarity. You don’t just create heavy things. You become someone who can.
Anu Atluru • Make Something Heavy.
What defines the creation is the story, the vision, the struggle, the doubt, and the hope that lies behind it.
“Under the algorithm, it’s easy to forget there are so many different kinds of people you can be.” - laura reillyMagasin 16/01/24
Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
The Community Delusion
nikitawalia.substack.com
You don’t feel like a true creator because you haven’t made anything heavy, and deep down, you know light things don’t count. Your output is high, but your imprint is low. You ship, but you do not build. You call yourself a creator, but what have you made that could survive a month offline? A year? A decade? If you stopped posting tomorrow, would... See more
Anu Atluru • Make Something Heavy.
biodiversity. A sense of vitality exists right between environments. This concept is called ecotones, which is a transition area between two biological communities, where two communities meet and integrate. Here an intense richness of life emerges from the blending of these two diverse environments.
The same thing happens with our interests.
The same thing happens with our interests.
Multi-passionate people have what singular focused people are missing
Your multiple interests, hobbies, and passions, they all become one when you are able to open yourself to pursue every one of them as not just an entrepreneur, but a person.
Having so many different curiosities and skill-sets is what makes you and your value naturally different.
Make this the norm.
Take a look at brands like Glossier, Disney, Jacquemus or even our favourite coffee joint, Starbucks. They've mastered the art of creating a world that extends beyond their products. Glossier isn't just about skincare and makeup - it's about self-expression and natural beauty. Disney isn't just about movies - it's about magic and wonder. Jacquemus... See more
Grace Garrick • What Exactly is a Brand Universe?
Don’t just build a service, product, or offer, build an immersive experience that people want to come back to over and over again.
This is world-building.