you* are the business.
blurring the boundaries between you* and the business. unconventional stuff on building one-of-a-kind brands (& businesses), monetizing your gifts, and growing audiences authentically :^)
you* are the business.
Practically speaking, a brand universe strategy allows:
Flexibility for the Evolving Landscape: The Brand Universe Strategy isn't a rigid script, but a dynamic framework. It allows you to adapt messaging, content, and experiences across different channels and platforms as trends and customer preferences evolve.
Deeper, imaginative storytelling: Bran... See more
Flexibility for the Evolving Landscape: The Brand Universe Strategy isn't a rigid script, but a dynamic framework. It allows you to adapt messaging, content, and experiences across different channels and platforms as trends and customer preferences evolve.
Deeper, imaginative storytelling: Bran... See more
Nikita Walia • this is your brand with a universe
Your offer shouldn’t be only based on what the market wants, it should be based on what your soul wants.
Anthony Ng̃* • Tweet
Ever wondered how some brands manage to sweep you off your feet and into their own little universe? It’s not just about selling products anymore - it’s about creating a world you can’t help but dive into, get lost in, and totally fall for and the best brands do it so well; Glossier, Heinz, Rhode, Gisou and Erewhon to name a few…
Grace Garrick • What Exactly is a Brand Universe?
Imagination is the one faculty you have that comes closest to God.
Osho • Creativity: Unleashing the Forces Within (Osho Insights for a New Way of Living)
The modern makers’ machine does not want you to create heavy things. It runs on the internet—powered by social media, fueled by mass appeal, and addicted to speed. It thrives on spikes, scrolls, and screenshots. It resists weight and avoids friction. It does not care for patience, deliberation, or anything but production .
Anu Atluru • Make Something Heavy
In order to get permission, we need to go beyond our interest in trends, passively educating ourselves, showing appreciation and even giving credit. We should do all of these things, but this alone is not enough.
It needs to push further and get into the details of every aspect, from start to finish.
Relationships from within a culture must be a par... See more
It needs to push further and get into the details of every aspect, from start to finish.
Relationships from within a culture must be a par... See more
Nick Susi • Culture Is the Client
We completely screwed this one up at Every. When we launched, we tried to call ourselves a “writer collective” and had a long explanation of what that meant. The people who took the time to understand it thought it was cool, but if I’m being honest more people reacted like…
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
When you try and pitch people on a new category, typically you are met with a blank stare. People won’t listen to your whole spiel about what it is that you do. Much better to anchor on an existing category that they already understand, that way they can infer all sorts of features they assume you probably have without you having to explain anythin... See more
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
Bottom line: choosing the right market frame for your product is essential.
Traditionally, this is known as “positioning.” But most resources on positioning are too disconnected from strategy for my taste. They are useful, but only tell you how to execute on a position. They don't help you choose the right one.
Traditionally, this is known as “positioning.” But most resources on positioning are too disconnected from strategy for my taste. They are useful, but only tell you how to execute on a position. They don't help you choose the right one.