Creating for a culture, without the involvement of a community, or forcing what to create upon them, won’t work. The process of collaboration needs to be open and co-developed.
Real creative control should be put into the hands of a community — not just performative optics internally or using people as props externally. A safe environment is... See more
2. Consequence
Too much of this tapping into culture is exploitative appropriation – withdrawing and redirecting the value of a culture away from the culture itself, for financial gain, without substantive reciprocation, permission and/or compensation, regardless of whether or not that was the original intent. This becomes particularly problematic... See more
"Once you know what makes your brand magical, you have to hold everyone accountable and ensure you have leaders who represent that."
Perhaps nothing is more central to that culture than Chipotle's "food with integrity" motto. That is his daily mantra. "It's fundamental to what makes our company unite," said Niccol. "We care about the small farmers,... See more
‘Do not try to be the best. Be the only.’ It helps me believe in a positive-sum world—where my success does not hinge on the failure of others, and I am not in a rat-race.” — Nishant Jain
The same you will live a completely different life depending on whether you’re in Oklahoma or Tokyo or New Delhi or London. Not only will your day-to-day vary wildly depending on which of these places you call home, but it might also impact the work you dedicate your life to. Sure you’ll still have to work and shop for groceries, but the beauty is... See more
Everyone’s office looks the same (a blend of WeWork/Soho House lite). Everyone’s coffee shops look the same and everyone’s coffee looks the same. Our high streets and malls all look the same (Main Street = chain street). Check into a hotel aimed at people in their 20s-40s...which city are you in? Which country, then? Ok, which continent?
It doesn’t care what you create, only that you keep creating. Make more. Make faster. Make lighter. Make something that can be consumed in a breath and discarded just as quickly. Heavy things take time. And here, time is a tax. And so, we oblige—everyone does. We create more than ever, but it weighs nothing.
Sure. In the past, Google encouraged its employees to use part of their workday for passion projects—without requiring them to align with the company’s strategic goals. One of the outcomes was Gmail, one of the most used apps outside of their search engine.