blah, blah, business

Collaborating with a community through Cognition and Co-Creation, but without Co-Economics, isn’t enough. The promise of free exposure is not enough either.

From insight to ideation to execution, how much of the budget and future revenue is going to make its way to the people who lead and produce the specific culture that is being tapped into vs... See more

for an artist-entrepreneur,

art & business are fully integrated.

they are ying/yang of one soul.

“We don’t want a world where fashion does not exist at all. We want a world where fashion is not overconsumption but freedom of expression”, Tsagkari says. “Imagining this new idea of fashion as something creative but also simple and accessible to everyone can be a great challenge.”

It’s easier to recognize beauty than it is to create it. You’re good enough to know that what you’re doing isn’t good, but not good enough to produce something great. When you find yourself in this frustrating limbo, the challenge is to never forget what got you there in the first place. Remember that thing that got you into the game.

Your love.... See more

Because of this, many founders choose by default the market framing (aka “positioning”) that popped in their heads when they initially conceptualized the product. They might not even understand that it is a choice.

But it is. And the choice you make makes a huge difference.

Creating for a culture, without the involvement of a community, or forcing what to create upon them, won’t work. The process of collaboration needs to be open and co-developed.

Real creative control should be put into the hands of a community — not just performative optics internally or using people as props externally. A safe environment is... See more