blah, blah, business

For example, Figma started out knowing they wanted to build a web-based graphics editor using a new technology called WebGL, but they didn’t know exactly what type of use-case they wanted to focus on. Eventually after a period of experimentation they settled on UI design for web and mobile apps. Who knows what would have become of them if they... See more

Focus your prediction correctly because the brands that predict the future are the brands that make the future. Everybody else is simply following the path laid out by others.

Thankfully, the founders figured out a subtle shift in positioning around the time I joined that made a big difference. They kept all three core elements in place, but started pitching it as a newsletter platform rather than a paid publishing platform.

It might not seem like it, but little language changes like this can have a large impact. I think... See more

“We don’t want a world where fashion does not exist at all. We want a world where fashion is not overconsumption but freedom of expression”, Tsagkari says. “Imagining this new idea of fashion as something creative but also simple and accessible to everyone can be a great challenge.”

maybe, you start with a commitment:

“I commit to using my creative superpowers as an artist to give extraordinary value and service to those I deeply wish to serve; while sharing my vision, ethos, and philosophy along the journey.”

Because of this, many founders choose by default the market framing (aka “positioning”) that popped in their heads when they initially conceptualized the product. They might not even understand that it is a choice.

But it is. And the choice you make makes a huge difference.

Impress yourself first. Do all that you can to make yourself proud. You are your hardest critic. Make work that helps you fall in love with yourself — that is the magic key, NOT trying to impress others. Paradoxically, it works because that's what makes your work its absolute best.

Some go straight for the heavy: building the billion-dollar startup, writing the world-changing book, recording the defining album. No pit stops . Or, in less relative terms: things that will stand on their own and stand the test of time. Weight is lindy . Others build up to this: essays before the book, short films before the feature, prototypes... See more