you* are the business.

blurring the boundaries between you* and the business. unconventional stuff on building one-of-a-kind brands (& businesses), monetizing your gifts, and growing audiences authentically :^)

era*

A list of 10 principles from an early internal memo at Nike, long before the company grew into a global brand. This list is rumored to have been written in 1977 by the first head of marketing, Rob Strasser, and was shared decades later by lead designer Markus Kittner.

“1. Our business is change.

2. We're on offense. All the time.

3. Perfect results co... See more

James Clear • 3-2-1: On Simplifying, a 5-Step Process for Nearly Anything, and Collaboration | James Clear

For the show itself, they used a simple blue runway on the beach, instead of a set that would have obstructed the natural surroundings, or even damaged them. At one point in the evening, they gave a native Hawaiian blessing. But it was important to the community that the sacred moment wasn’t commodified, so no one was allowed to record it with thei... See more

Nick Susi • Culture Is the Client

Not just respect of another culture, but an adoration for it. To elevate and express it through your own work.

Despite what you've been told, passion alone won't pay the bills—neither does hard work.

You get paid when you solve expensive problems for expensive people.

MAT DO • Tweet

ideas aren't the new oil.

perspectives are.

In order to get permission, we need to go beyond our interest in trends, passively educating ourselves, showing appreciation and even giving credit. We should do all of these things, but this alone is not enough.

It needs to push further and get into the details of every aspect, from start to finish.

Relationships from within a culture must be a par... See more

Nick Susi • Culture Is the Client

inspired by a quote from design icon Charles Eames:

"My dream is to have people working on useless projects. These have the germ of new concepts."

Useless Projects: Catalyst for Creative Ideas

“We don’t want a world where fashion does not exist at all. We want a world where fashion is not overconsumption but freedom of expression”, Tsagkari says. “Imagining this new idea of fashion as something creative but also simple and accessible to everyone can be a great challenge.”

good on you • Degrowth: The Future Fashion Could Choose

Unlike standard brand strategy's emphasis on messaging and positioning, a brand universe strategy fosters a sense of community and shared identity, transforming customers into co-creators within the brand's world. This immersive approach allows the brand to maintain a fixed core identity or concept while expressing itself differently across channel... See more

Nikita Walia • this is your brand with a universe

I got to a point where telling people what to do was no longer my jam. I found that there was nothing “new” that I longed to teach people. I was ready to lead them instead. But the harder I tried to fit myself into the ole “business coaching” box, the further away from my magic I felt.

And that’s where my mastery was hiding for so long.

At the exact ... See more

Hayden Flohr • Making the leap from coaching to mentoring

You don’t need to force yourself to tell your clients “what to do,” copy “what you do,” or strictly “stick to a framework” to give a successful transformation.

Perhaps all they need is a thinking-partner that’s able to bring in new perspectives, ideas, or insights on what the client is experiencing, that’s it.

This happened with Mel where she was completely happy in investing in me, not for my “step-by-step” solutions or promises, but in me and the gift that I can share.