blah, blah, business

Bottom line: choosing the right market frame for your product is essential.

Traditionally, this is known as “positioning.” But most resources on positioning are too disconnected from strategy for my taste. They are useful, but only tell you how to execute on a position. They don't help you choose the right one.

Despite what you've been told, passion alone won't pay the bills—neither does hard work.

You get paid when you solve expensive problems for expensive people.

To reclaim originality in an era of sameness requires a different kind of noticing—one that privileges interiority over approval. Ask yourself:

• What would I want if I had never seen anyone else want it?


• What colors, textures, or environments make me feel joy?


• What forms of beauty did I love as a child?

This isn’t about avoiding all trends or purging... See more

It’s easier to recognize beauty than it is to create it. You’re good enough to know that what you’re doing isn’t good, but not good enough to produce something great. When you find yourself in this frustrating limbo, the challenge is to never forget what got you there in the first place. Remember that thing that got you into the game.

Your love.... See more

Our measurements are our agreed-upon codes for what matters, but once they are installed into our culture, it can be very hard to know when it's time to rethink how we measure things in the first place. Our beliefs and feelings have a tendency to move forward before we have the models to describe them and the artifacts of culture - language, norms,... See more