Emmanuel Nogueira

Just as we’ve moved from albums to singles, from channels to TikToks, perhaps the app ecosystem is following suit—smaller, more focused experiences that prioritize cultural resonance over comprehensive utility. Products that don’t scale, but spread.

For startups, the highest priority is rapid iteration, technology-driven disruption, and financial returns for investors. Their success often hinges on solving a narrowly defined problem with a single product, or within a single organization. Governments,

by contrast

, must tackle complex, interconnected issues like poverty, public health, and natio... See more

As building software gets easier, the challenge shifts from creation to significance

Welcome to the year 2087. You carry a fragment of your digital nation with you, safely stored in the “Tiniest Soul” ring worn on your finger.

Attention is the scarce resource. Information you can get.

Not every app needs millions of users. Some just need to exist, to capture a feeling, to make a handful of people laugh or connect—then make way for the next drop.

Here are 13 things that every skilled chaos-surfer understands:

1. How something appears to you may not be how it is.


2. What is said or shown may not be all there is.


3. What is true for me may not be true for you.


4. The same words may mean different things to different people.


5. What people say may not be what they mean. Because comms is lossy and language is me

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