Trends

Fiction doesn’t announce itself — it just quietly enters reality

Not every app needs millions of users. Some just need to exist, to capture a feeling, to make a handful of people laugh or connect—then make way for the next drop.

Just as we’ve moved from albums to singles, from channels to TikToks, perhaps the app ecosystem is following suit—smaller, more focused experiences that prioritize cultural resonance over comprehensive utility. Products that don’t scale, but spread.