Emmanuel Nogueira

Attention is the scarce resource. Information you can get.

For startups, the highest priority is rapid iteration, technology-driven disruption, and financial returns for investors. Their success often hinges on solving a narrowly defined problem with a single product, or within a single organization. Governments,

by contrast

, must tackle complex, interconnected issues like poverty, public health, and natio... See more

What if the global community, facing existential threats, had to decide which aspects of their culture and identity to preserve in a digital vault — and which to leave behind? Who gets to make those decisions, and what does it mean for future generations?

Welcome to the year 2087. You carry a fragment of your digital nation with you, safely stored in the “Tiniest Soul” ring worn on your finger.

Here are 13 things that every skilled chaos-surfer understands:

1. How something appears to you may not be how it is.


2. What is said or shown may not be all there is.


3. What is true for me may not be true for you.


4. The same words may mean different things to different people.


5. What people say may not be what they mean. Because comms is lossy and language is me

... See more

Not every app needs millions of users. Some just need to exist, to capture a feeling, to make a handful of people laugh or connect—then make way for the next drop.

As building software gets easier, the challenge shifts from creation to significance