Emilie Kormienko

The way to change people’s minds is to become friends with them, to integrate them into your tribe, to bring them into your circle. Now, they can change their beliefs without the risk of being abandoned socially.

Communities work best when members are intrinsically motivated, but external rewards can be effective when used wisely.

This trust framework extends to the software that runs Web3 platforms: key operations can be encoded on the blockchain in “smart contracts” that are auditable and immutable. This makes it possible for a platform designer to commit upfront to certain design features, such as pricing rules, royalty agreements, and user reward mechanics.

Your goal should be to welcome people into your product in a way that excites them to become lifelong customers. Excitement is achieved through a delightful onboarding experience.

Web2 (early 2000s-today) is read and write. People create and consume content on the social platforms that we're all familiar with. In web2, tech giants extract value from users by sitting in the middle. Web2 is built on client-server architecture where users are the client, and companies control the servers.

One area where talent markets are malfunctioning: people who can make things happen, coordinate a team, or drive a project.

A successful onboarding is ultimately about getting your users onboard with your idea. Get that right and the rest will follow.