Emilie Kormienko

To identify key business objectives and revenue drivers, use the SPACES model: support, product, acquisition, contribution, engagement, success. Start by focusing on one or two primary objectives you can measure and expand from there. Good measurement frameworks consist of the goal you’re trying to achieve, the measures that will tell you if you... See more

While educating users, entice them with your product's value so they're willing to put up with the boring parts of onboarding. Tease them with how amazing life will be once they are done.

The best way to make your onboarding better is to try it. Try it often. Every few weeks at minimum. Think of yourself as one of your user personas, or a dumb user rather than you, the expert who knows your product very well. Question every step. Act confused.

A promising technology is a piece of your project’s puzzle, not to be thrown all over it.

We leveraged the groundswell of support to close the round. By this point, we’d raised $2.3M without a single pitch meeting. It was a result of natural enthusiasm: taking care of the people who made us who we are, giving them the chance to move first, and letting their enthusiasm drive our leverage with VCs — who, by this point, got interested.