Emilie Kormienko

C. THI NGUYEN: Since I finished the “Games” book, I’ve been trying to figure out exactly this question, why we’re seeing this increase of points everywhere, not just inside formal games? And the answer seems to be that quantified measures are extremely good tools for large-scale bureaucracies to organize themselves.

Most SaaS apps lose 95% of new users within 90 days.

Onboarding is considered to be the sequence in which a user is made familiar with a product. This happens through a set of interactions, instructions, or information on what to expect with the product’s experience.

Income share agreements (ISAs) align economic incentives in ways that encourage us to help others beyond our extended family, give people economic opportunity who don’t have it today, and free people from the shackles of debt.

Founders typically experience the market problem themselves, hence why they come up with a solution. Therefore, if founders can find people like themselves from their own circles, that’s a good starting point. From there, let Metcalfe’s Law of networking effects take it forward. But this can be slow.  My favourite way is to combine that initial... See more

If people are spending billions of dollars per year to look different in a game where you mostly shoot each other, how much will they spend to look different in a game where you also get to show off how healthy of a person you’re being?

Option #1: The walk-through approach: Rather than letting a user wander aimlessly through your product to work it out for themselves, it’s a great idea to walk them through the process from the second they land.