I've met so many creators—including outwardly successful ones making a great living—who are unhappy, and who feel trapped. They joined the creator economy to pursue a life of freedom and creativity and connection. So they followed all the rules and Best Practices. They did everything right, yet still ended up constructing a prison for themselves,... See more
In the offline world, supply scarcity is the main constraint on growth. Franchises can distribute their brand (and acquire customers) at a national and international level via linear and digital advertising, but revenue — and consumption — still occurs at a local level. Thus to grow requires growing a franchise’s retail footprint, and the franchise... See more
A start-up’s method of achieving its ambition needs to consider three vital components: 1. Who the target customers are, 2. Through what channels will the start-up target the customers, 3. In what timeframe will the start-up reach target customers.
Onboarding doesn’t end after the user’s first interaction with the product. On the contrary, onboarding is ongoing: as users continue to engage with your product, they’ll discover more features and learn about new updates.
Community building 101:
- Make it a cause worth fighting for
- Commit daily for best chances
- Members should feel a sense of validation every time they show up
- Curate founding members
- Begin by growing organically
- Facilitate bonds between... See more
Web1 (1990-early 2000s) was read-only. People consumed static webpages that they navigated to from directories like Yahoo. Web1 was built on open-source protocols like HTTP.
If you ask working women with families why they step off the leadership track, it’s often not just because of what happens at the office. Rather, it’s because of the combined effect of their daytime job together with their second job of managing the incessant responsibilities of household and family care: what needs to be done, who needs to be... See more