Emilie Kormienko

Tokens align network participants to work together toward a common goal — the growth of the network and the appreciation of the token.  This fixes the core problem of centralized networks, where the value is accumulated by one company, and the company ends up fighting its own users and partners.

Your goal should be to welcome people into your product in a way that excites them to become lifelong customers. Excitement is achieved through a delightful onboarding experience.

There are four factors that contribute to a sense of community: membership, influence, integration/fulfillment of needs, and shared emotional connection.

The entire ecosystem of filmmaking blogs, podcasts, and YouTube channels was recycling news and churning out half-baked content at a remarkable pace. From my perch atop the ecosystem, I could watch a story break, then spread from one aggregator to the next, eventually blanketing our entire corner of the internet in a thick smog of mediocrity.

As Nassim Taleb wrote in Fooled by Randomness, “Mild success can be explainable by skills and labor. Wild success is attributable to variance.”

Option #3: The set-up approach: One strategy that is usually combined with the first option of walking people through the process is to ask them to set up an account right off the bat.

I’d describe my time from 2015-2020 (when the book will be published) in three distinct phases: Phase I: 2015-2016: Discovery, exploration, initial research, hypothesis generation (funded by the Ford Foundation); Phase II: 2016-2018: Experience, experimenting, hypothesis testing (working at GitHub); Phase III: 2018-2020: Refining, summarizing,... See more

Smartphones were inherently social, too, unlike the desktop web. Apps could tap into a smartphone’s address book for a ready-made social graph; they could import photos from a user’s camera roll, or easily grab the user’s coordinates for location-based networking.

When we’re in the rhythm of the collective, we can be freed of our isolationist perspective. For a brief period of time, the lie of our separateness is exposed, and we remember that we are wholly connected to one another. It’s not that our individuality disappears, but that we are no longer blinded by individualism.