Emilie Kormienko

Emotions are predictions the brain uses to prepare for what is coming next. 

As humans, we're evolutionarily wired to prioritize short-term gain. Hunter gatherers had no use for five-year plans, and those instincts are still within us. Combine that with our current economic system, ad-driven business models, and algorithmic social media platforms, all of which visibly reward cynical short-term games, and you've got the... See more

The brilliant Japanese writer Haruki Murakami once wrote, “Always remember that to argue, and win, is to break down the reality of the person you are arguing against. It is painful to lose your reality, so be kind, even if you are right.”

Before you start doing any work on your onboarding flow, you need a super clear picture of why people sign up for your product in the first place.

Many successful organizations pride themselves on moving quickly to tackle problems. But over time, they start to feel way, way slower. Accomplishing previously simple things feels like it takes forever...This happens in every successful organization over time.

When the economic incentives are stacked up against you, it’s easy to convince yourself nothing matters. But even if you ignore that inner voice, it never goes away. It's always there, poking and prodding, reminding you that you're off track, and that you have so much more to give.

The 80/20 Rule is calculated and determined by your recent effectiveness. Whatever seems like the “highest value” use of your time in any given moment will be dependent on your previous skills and current opportunities.