Smartphones were inherently social, too, unlike the desktop web. Apps could tap into a smartphone’s address book for a ready-made social graph; they could import photos from a user’s camera roll, or easily grab the user’s coordinates for location-based networking.
C. THI NGYUEN: What I ended up thinking is that what makes games special is not just that they create a world or an environment, but that the game designer tells you what abilities you have and what obstacles you’ll face, but most importantly, what goals you’ll have. What the game designer is doing is creating an alternate self for you, an... See more
The brilliant Japanese writer Haruki Murakami once wrote, “Always remember that to argue, and win, is to break down the reality of the person you are arguing against. It is painful to lose your reality, so be kind, even if you are right.”
Specifically, the franchise model allows businesses to monetize their brand equity and create new, high margin licensing products that provides leverage on its existing fixed costs. In the process, certain cost centers (like marketing spend) turn into revenue drivers (through trademark licensing). At this point, the business crosses the chasm of... See more
Personalization is an overlooked facet of onboarding that when implemented correctly, can be a huge user retention asset. When users are presented with dynamic, personalized content early on, it puts them in the driver’s seat of their experience.