Emilie Kormienko

Before investing your money into a particular project, make sure you do your due diligence.

To me, brands are like software. A brand is made up of a finite number of input variables (product form factor, color schemes, tone, personality, aspirations, price, ingredients/inputs) that are its source code. These values and aesthetics are programmed, but unlike software they are not deterministic. Each consumer transacts with a brand based on... See more

People feel torn between doing what they know to be right and what the powerful emergent incentives of the system demand. People who resist get increasingly worn out and burnt out.

Companies can also offer structural support, such as onsite day care, backup childcare with locations near work, babysitting referral services, eldercare support, financial planners, and wellness providers. Some HR departments now provide online resources that vet and list popular outsourcing options—housecleaning, laundry services, grocery... See more

Value proposition components: (i) Problem, (ii) Solution / Product, (iii) GTM Plan (target customers, channels, timeline), (iv) Size of the prize (market $ value), (v) Financials (prices, revenues, costs, margins), (vi) Team

This, then, is the magic of the design of TikTok: it is a closed loop of feedback which inspires and enables the creation and viewing of videos on which its algorithm can be trained.For its algorithm to become as effective as it has, TikTok became its own source of training data.

False beliefs can be useful in a social sense even if they are not useful in a factual sense. For lack of a better phrase, we might call this approach “factually false, but socially accurate.” When we have to choose between the two, people often select friends and family over facts.