Therefore, a growth marketer focuses on welcoming users into a product in a way that motivates them into being lifelong customers. This is achieved through delightful onboarding experiences and having a valuable product.
Put more directly, The Pattern is partly about the systems we live in, partly about our innate drive to fit in, compete, and seek status, and partly about wanting to feel secure in increasingly complex, chaotic world.
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Ideas are fascinators that sparkle and dangle in front of the creator, distracting an eager audience from the person behind the curtain. Submitting to the tyranny of ideas gives us the freedom to explore who we are apart from our public reputations. If ideas are living entities that exist separately from our selves, what remains of us?