A crypto game has to be a game first. If it’s not something fun to play on its own, without high earning potential, it’s not gonna make it. STEPN is fun. Leveling up your sneakers is fun. Mystery boxes are fun. Optimizing your energy is fun. Minting is fun. It’s addicting, and not just because there’s money attached. It might be the first fun... See more
All community experiences are either synchronous or asynchronous – most great communities have a combination of both. When your members can experience your community in a consistent, repetitive way, it will make it easier for them to develop a habit of coming back. Set rituals and be repetitive.
As crypto becomes mainstream, regulation is coming. A united industry that has thought deeply about coordination and scaling issues, and has developed sophisticated institutions that can engage with existing structures will be invaluable. Institutions could support growth, innovation and help to bring crypto mainstream in a way that retains the... See more
I don’t know which corners of the internet I’ll be drawn to next. But I know The Pattern will be there waiting for me. And it fills me with dread. Can you also feel it? That nagging sense that there’s a cancer spreading through the internet? That sense that humanity’s greatest invention has been captured by mediocrity and bad incentives and... See more
Your goal should be to welcome people into your product in a way that excites them to become lifelong customers. Excitement is achieved through a delightful onboarding experience.
Habit tracking also keeps you honest. Most of us think we act better than we do. Measurement offers one way to overcome our blindness to our own behavior and notice what’s really going on each day. When the evidence is right in front of you, you’re less likely to lie to yourself.