I don’t know which corners of the internet I’ll be drawn to next. But I know The Pattern will be there waiting for me. And it fills me with dread. Can you also feel it? That nagging sense that there’s a cancer spreading through the internet? That sense that humanity’s greatest invention has been captured by mediocrity and bad incentives and... See more
I’d describe my time from 2015-2020 (when the book will be published) in three distinct phases: Phase I: 2015-2016: Discovery, exploration, initial research, hypothesis generation (funded by the Ford Foundation); Phase II: 2016-2018: Experience, experimenting, hypothesis testing (working at GitHub); Phase III: 2018-2020: Refining, summarizing,... See more
Last month, we closed $6M in funding (at an $80M valuation) from more than 100 customers and investors, using a link and no pitching. Here’s how it happened, step by step.
Articulating your go-to-market strategy will help you: To create clarity: establishing the context of your market (reason for being of your business, the alternatives, your customers, and their needs…). To focus: narrowing down the opportunities and removing distractions. Put your plan in motion: by turning your strategy into actionable... See more
Option #3: The set-up approach: One strategy that is usually combined with the first option of walking people through the process is to ask them to set up an account right off the bat.