Emilie Kormienko

Before investing your money into a particular project, make sure you do your due diligence.

Option #4: The all-in-one approach: A brave but altogether more fruitful approach to product design is to combine all of the above and ask people to sign up whilst they submit information to personalise the experience and get shown what to do and where to go once they’re through the onboarding process.

The way to change people’s minds is to become friends with them, to integrate them into your tribe, to bring them into your circle. Now, they can change their beliefs without the risk of being abandoned socially.

Remember that the problem is rarely about someone begin a villain. It's almost always the system. When you find someone that's frustrating you, breathe. Assume they're trying to help you avoid a cliff you can't see or are under hidden constraints. Be curious, empathetic, and seek to understand.

 The only true end of onboarding is when a user is habitually using your product.

If you’ve ever wondered why so much of the creator economy looks like a pyramid scheme—with course creators who teach other creators how to sell courses to creators who eventually sell their own courses on course creation to other unsuspecting creators—mimesis is at the heart of the matter.

When I encounter some new decision, or some fork in the road, I ask myself, “Will I regret having done this, or not having done this, as I’m laying on my deathbed?” It’s a bit morbid and uncomfortable, but damn is it clarifying. Because it always points me in the direction my soul yearns to go, and it undermines the stories my intellect has spun up... See more

But we can also ask the opposite question: Are there regions that are more active among bad readers and whose activity decreases as one learns to read? The answer is positive: in illiterates, the brain’s responses to faces are more intense. The better we read, the more this activity decreases in the left hemisphere, at the exact place in the cortex... See more