Emilie Kormienko

The way to change people’s minds is to become friends with them, to integrate them into your tribe, to bring them into your circle. Now, they can change their beliefs without the risk of being abandoned socially.

Founders typically look past the fact that their user base growth is due to a free / very cheap product or in other words, their market penetration pricing. Founders that find the right product-market fit early on, will typically translate the value of the service to the customers very well. And as such the customer’s perception of value relative... See more

If an opportunity is exciting enough to drop whatever you're doing right now, then it's a yes. If it's not, then perhaps you should think twice.

Value proposition components: (i) Problem, (ii) Solution / Product, (iii) GTM Plan (target customers, channels, timeline), (iv) Size of the prize (market $ value), (v) Financials (prices, revenues, costs, margins), (vi) Team

False beliefs can be useful in a social sense even if they are not useful in a factual sense. For lack of a better phrase, we might call this approach “factually false, but socially accurate.” When we have to choose between the two, people often select friends and family over facts.

The lengthier your onboarding, the more important it is that it doesn't leave users empty-handed at the end.

C. THI NGUYEN: Since I finished the “Games” book, I’ve been trying to figure out exactly this question, why we’re seeing this increase of points everywhere, not just inside formal games? And the answer seems to be that quantified measures are extremely good tools for large-scale bureaucracies to organize themselves.

Keep your community guidelines simple, visible, and easily accessible.