Smartphones were inherently social, too, unlike the desktop web. Apps could tap into a smartphone’s address book for a ready-made social graph; they could import photos from a user’s camera roll, or easily grab the user’s coordinates for location-based networking.
When we’re in the rhythm of the collective, we can be freed of our isolationist perspective. For a brief period of time, the lie of our separateness is exposed, and we remember that we are wholly connected to one another. It’s not that our individuality disappears, but that we are no longer blinded by individualism.
Another risk worth noting is that once a social token is issued and freely traded, it is subject to market fluctuations which can at times be heavily driven by speculation. This can potentially negatively impact a community. It’s important to think through how having a freely traded token can affect community morale and cohesion. There are ways to... See more
Stickiness = Daily Active Users / Monthly Active Users
S = DAU/MAU
It asks, "Of the members who were active in the last 30 days, how many are active today?"
I love that it removes inactives and focuses on the depth of engagement amongst your active members.
People doing grounded, strong strategic work will look kooky, different, or maybe even self-indulgent. But that work is extremely important, and you should celebrate it.