Emilie Kormienko

Identify and remove obstacles along the user's path to achieving the value that they came for.

All community experiences are either synchronous or asynchronous – most great communities have a combination of both. When your members can experience your community in a consistent, repetitive way, it will make it easier for them to develop a habit of coming back. Set rituals and be repetitive.

Algorithm-friendly design need not be user-hostile. It simply takes a different approach as to how to best serve the user’s interests. Pagination may insert some level of friction to the user, but in doing so, it may provide the algorithm with cleaner signal that safeguards the quality of the feed in the long run.

When the economic incentives are stacked up against you, it’s easy to convince yourself nothing matters. But even if you ignore that inner voice, it never goes away. It's always there, poking and prodding, reminding you that you're off track, and that you have so much more to give.

When I encounter some new decision, or some fork in the road, I ask myself, “Will I regret having done this, or not having done this, as I’m laying on my deathbed?” It’s a bit morbid and uncomfortable, but damn is it clarifying. Because it always points me in the direction my soul yearns to go, and it undermines the stories my intellect has spun up... See more

The dominant school of thought when it comes to UI design in tech, at least that I’ve grown up with the past two decades, has centered around removing friction for users in accomplishing whatever it is they’re trying to do while delighting them in the process. The goal has been design that is elegant, in every sense of the word: intuitive,... See more

The proliferation of disinformation online has seeped into all aspects of life. Elections, the pandemic, and now, a war are all targets of organized campaigns to obfuscate or even rewrite truth and facts. At the same time, censorship of vulnerable populations is on the rise, only further restricting the flow of information.

Tokens align network participants to work together toward a common goal — the growth of the network and the appreciation of the token.  This fixes the core problem of centralized networks, where the value is accumulated by one company, and the company ends up fighting its own users and partners.