Emilie Kormienko

If you aren’t comfortable with the prospect of waking up tomorrow and seeing your imaginary sneakers are suddenly worthless, you shouldn’t play.

During onboarding, it must always be clear what the next step is. And that step must appear easy. This is how you build momentum to propel users toward the end of your product journey.

It’s trial and error or it’s working with people you already know and trust in a business context. Cliché as it sounds, you’re not going to find the right team, if you don’t know yourself – but that’s way too philosophical for this memo. Understand how you work and how you like people to perform under pressure. Set the culture of the business... See more

According to Buechler, many startup founders struggle with “emotional management,” which includes the simple act of recognizing when they’re feeling stressed out.

One of my deepest held beliefs is that creativity, in its many forms, is humanity’s greatest gift, and our most potent source of strength. We’re at our best both individually and as a species when we’re creatively and courageously confronting the world in front of us. The Pattern is the greatest threat to creativity in all its forms. And it's going... See more

An activation metric is a measure of how many actions a user takes to receive value out of a product. Essentially, it is what a user has to do before they get value from the product.