Emilie Kormienko

Sharing ownership allows for more incentive alignment between products and their derivatives, creating incentives for everyone to become a builder and contributor. 

In consumer, a great onboarding flow gets you to the core value of the product in the minimum number of steps required.

Not only does TikTok capture very clean signals of sentiment from its users, it also gathers a tremendous volume of them per session. Videos on TikTok are so short that even in a brief session, TikTok can gather a lot of feedback on your tastes.

Lastly, as you execute on your strategy, in the back of your mind, always be thinking about how you can refine and strengthen the strategy. What would make it better, stronger, and clearer? A good strategy is never static. 

The lengthier your onboarding, the more important it is that it doesn't leave users empty-handed at the end.

The idea behind Web 3.0 is to combine the decentralized ideals of Web 1.0, with the consumer-friendly user experience of 2.0.

This trust framework extends to the software that runs Web3 platforms: key operations can be encoded on the blockchain in “smart contracts” that are auditable and immutable. This makes it possible for a platform designer to commit upfront to certain design features, such as pricing rules, royalty agreements, and user reward mechanics.