Emilie Kormienko

Even after an idea becomes sufficiently popular to survive in the world without a host, it’s still difficult for creators to escape them, because ideas bond to their hosts in the form of reputation, like a virus that lives in one’s body forever. Reputation is the aggregation of ideas that have swarmed your body. Reputation is a list of your chronic... See more

“Tokenomics” has become a popular term in the last few years to describe the math and incentives governing crypto assets. It includes everything about the mechanics of how the asset works, as well as the psychological or behavioral forces that could affect its value long term.

Despite all the public conversations around the metaverse and various hyper-financialized NFT projects, Web3, more than anything, is a fundamentally different approach that some developers have agreed to. It’s based on the premise that there’s an alternative to exploiting users for data to make money — and that instead, building open platforms that... See more

Web3 primitives allow for a franchise to adjust its brand depending on demand, making each franchisee less fungible and more niche to best serve specific sub-pockets of consumers.

The dominant school of thought when it comes to UI design in tech, at least that I’ve grown up with the past two decades, has centered around removing friction for users in accomplishing whatever it is they’re trying to do while delighting them in the process. The goal has been design that is elegant, in every sense of the word: intuitive,... See more

With or without NFT, blockchain, and crypto, the key to any business is providing value to someone. Do that, and it will all make sense.

We agree to many requests not because we want to do them, but because we don't want to be seen as rude, arrogant, or unhelpful. Often, you have to consider saying no to someone you will interact with again in the future—your co-worker, your spouse, your family and friends.