Emilie Kormienko

A successful onboarding is ultimately about getting your users onboard with your idea. Get that right and the rest will follow.

The way to change people’s minds is to become friends with them, to integrate them into your tribe, to bring them into your circle. Now, they can change their beliefs without the risk of being abandoned socially.

C. THI NGUYEN: The structure of games is not that the points are valuable, but that the attempt to get those points, the attempts to win the game and the game’s terms sculpt some kind of interesting or beautiful activity. 

1. Study the market. It's changing every week

During onboarding, it must always be clear what the next step is. And that step must appear easy. This is how you build momentum to propel users toward the end of your product journey.

In Web3, instead of platforms having full control of the underlying data, users typically own whatever content they have created (such as posts or videos), as well as digital objects they have purchased.

Ethereum is a decentralized, blockchain-based global supercomputer that launched in 2015 to serve as the foundation for an ecosystem of interoperable, decentralized applications (dApps) powered by token economies and automated smart contracts.

All of this means that the value of metaverse land and real estate to users will likely depend on what’s locally proximate, rather than on the full geography of that metaverse. We can expect to see thriving shopping malls, micro-cities, or even entire virtual worlds that are kind of like islands in digital space – packed with activity that leads

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Web2 (early 2000s-today) is read and write. People create and consume content on the social platforms that we're all familiar with. In web2, tech giants extract value from users by sitting in the middle. Web2 is built on client-server architecture where users are the client, and companies control the servers.