The template is a simple Notion doc that you can duplicate and customize. I estimate that it will take you between 10 and 20 minutes to complete: https://erwanderlyn.notion.site/Go-to-market-strategy-template-922cd48b7d8e4ff8bbd37711d9fea71d
Stickiness = Daily Active Users / Monthly Active Users
S = DAU/MAU
It asks, "Of the members who were active in the last 30 days, how many are active today?"
I love that it removes inactives and focuses on the depth of engagement amongst your active members.
The process of learning a new skill or starting a new company or taking on a new adventure of any sort will often appear to be an ineffective use of time at first. Compared to the other things you already know how to do, the new thing will seem like a waste of time. It will never win the 80/20 analysis. But that doesn't mean it's the wrong... See more
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
Historically, U.S. women have taken on more responsibilities at home because they have not been able to work outside the home or have worked fewer hours and earned less, because of limited access to higher-paying jobs. But since the 1970s, even as women’s participation in the labor force and salaries have risen, men have still not taken on an... See more
C. THI NGUYEN: The way I navigate the world right now is I’ve developed a fair amount of defensive suspicion about certain kinds of pleasure. A marker of design game-like systems is that they’re very pleasurable to operate in.
The 80/20 Rule states that, in any particular domain, a small number of things account for the majority of the results. For example, 80 percent of the land in Italy is owned by 20 percent of the people. Or, 75 percent of NBA championships are won by 20 percent of the teams. The numbers don't have to add up to 100. The point is that the majority of... See more
Today’s dominant internet platforms are built on aggregating users and user data. As these platforms have grown, so has their ability to provide value — thanks to the power of network effects — which has enabled them to stay ahead.