Emilie Kormienko

C. THI NGUYEN: If the wonder of real games is the possibility of flexing through this wide landscape of possibility, then the gamification of activities in the world is doing two things to us. One, it’s funneling our values down one particular pre-established path for a real world activity, for something that’s connected out to politics and the... See more

A successful onboarding is ultimately about getting your users onboard with your idea. Get that right and the rest will follow.

Emotions are predictions the brain uses to prepare for what is coming next. 

Your goal should be to welcome people into your product in a way that excites them to become lifelong customers. Excitement is achieved through a delightful onboarding experience.

One of my deepest held beliefs is that creativity, in its many forms, is humanity’s greatest gift, and our most potent source of strength. We’re at our best both individually and as a species when we’re creatively and courageously confronting the world in front of us. The Pattern is the greatest threat to creativity in all its forms. And it's going... See more

Last month, we closed $6M in funding (at an $80M valuation) from more than 100 customers and investors, using a link and no pitching. Here’s how it happened, step by step.

This trust framework extends to the software that runs Web3 platforms: key operations can be encoded on the blockchain in “smart contracts” that are auditable and immutable. This makes it possible for a platform designer to commit upfront to certain design features, such as pricing rules, royalty agreements, and user reward mechanics.

The reality of building a product is that very few parts of it reach a significant portion of impressionable users. Onboarding is one of those things that touch just about everyone.