Your goal should be to welcome people into your product in a way that excites them to become lifelong customers. Excitement is achieved through a delightful onboarding experience.
A habit is a lifestyle to be lived, not a finish line to be crossed. You are looking to make small, sustainable changes you can stick with for years. And a habit tracker is one tool in your toolbox on the road to behavior change. It is an effective way to prove to visualize your progress and motivate you to show up again tomorrow.
To me, brands are like software. A brand is made up of a finite number of input variables (product form factor, color schemes, tone, personality, aspirations, price, ingredients/inputs) that are its source code. These values and aesthetics are programmed, but unlike software they are not deterministic. Each consumer transacts with a brand based on ... See more
The proliferation of disinformation online has seeped into all aspects of life. Elections, the pandemic, and now, a war are all targets of organized campaigns to obfuscate or even rewrite truth and facts. At the same time, censorship of vulnerable populations is on the rise, only further restricting the flow of information.
According to learning theory, a grade is just a reward (or punishment!) signal. However, one of its obvious shortcomings is that it is totally lacking in precision. The grade of an exam is usually just a simple sum—and as such, it summarizes different sources of errors without distinguishing them. It is therefore insufficiently informative: by itse... See more
Today’s dominant internet platforms are built on aggregating users and user data. As these platforms have grown, so has their ability to provide value — thanks to the power of network effects — which has enabled them to stay ahead.