Emilie Kormienko

C. THI NGUYEN: Twitter is doing two things simultaneously. One thing it’s doing is it’s flattening all the kind of rich reactions you have into likes. So already you have not only a binary filter— like or dislike— that pushes you in the direction of aggregated numbers instead of a few deep connections, but you also get this timing filter where... See more

Therefore, a growth marketer focuses on welcoming users into a product in a way that motivates them into being lifelong customers.  This is achieved through delightful onboarding experiences and having a valuable product.

People doing grounded, strong strategic work will look kooky, different, or maybe even self-indulgent. But that work is extremely important, and you should celebrate it.

When organizations are very small, individuals matter most. But when organizations grow larger, the system - its structure and dynamics - comes to dominate the analysis.

The auditory cortex seems to perform a simple calculation: it uses the recent past to predict the future. As soon as a note or a group of notes repeats, this region concludes that it will continue to do so in the future. This is useful because it keeps us from paying too much attention to boring, predictable signals. Any sound that repeats is... See more

During onboarding, it must always be clear what the next step is. And that step must appear easy. This is how you build momentum to propel users toward the end of your product journey.

False beliefs can be useful in a social sense even if they are not useful in a factual sense. For lack of a better phrase, we might call this approach “factually false, but socially accurate.” When we have to choose between the two, people often select friends and family over facts.