Emilie Kormienko

The franchise model is a positive sum flywheel — the franchisor can sell a high margin subscription product (annual licensing fee) and increase its retail distribution in new markets without the capital cost, which heightens brand awareness, which increases the value of their trademark.

When a user signs up, the in-product experience should immediately answer:  What is this product's value and how do I achieve it?

Your tokens are stored on a public address. Your ability to access them requires a key (or your seed phrase). You need to keep your seed phrase safe to protect your assets. Never give your private key to anyone else. 

Using two-factor authorization for your exchange account is necessary.

Be wary of phishing attacks where hackers send a fraudulent

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Habit tracking also keeps you honest. Most of us think we act better than we do. Measurement offers one way to overcome our blindness to our own behavior and notice what’s really going on each day. When the evidence is right in front of you, you’re less likely to lie to yourself.

When you have extraordinary achievement it seems to come in clusters - Silicon Valley is an example of that...Silicon Valley is an ambition-raising machine because you see others doing more around you.

A promising technology is a piece of your project’s puzzle, not to be thrown all over it.

The reality of building a product is that very few parts of it reach a significant portion of impressionable users. Onboarding is one of those things that touch just about everyone.