Emilie Kormienko

Personalization is an overlooked facet of onboarding that when implemented correctly, can be a huge user retention asset. When users are presented with dynamic, personalized content early on, it puts them in the driver’s seat of their experience.

Exhaustion is the central symptom of burnout. It comprises profound physical, cognitive, and emotional fatigue that undermines people’s ability to work effectively and feel positive about what they’re doing.

A great onboarding should be emotive, personalized, and scalable. Make it easy to engage from the moment your users land on your product, and engagement from that point on will be an easier win in the future.

Making platform backends open and interoperable enables compounding innovation and incentivizes direct investment in building the infrastructure layers.

The reality of building a product is that very few parts of it reach a significant portion of impressionable users. Onboarding is one of those things that touch just about everyone.

Last month, we closed $6M in funding (at an $80M valuation) from more than 100 customers and investors, using a link and no pitching. Here’s how it happened, step by step.

Lastly, as you execute on your strategy, in the back of your mind, always be thinking about how you can refine and strengthen the strategy. What would make it better, stronger, and clearer? A good strategy is never static.