Adam Zeiner

So, there are two kinds of competences that make up what design is: the theoretical and the practical. And we can use this as a mental model for how we think and talk about design – as a kind of philosophy for what design is, what it means to be a designer and to do design.

the first paper is out from our Leverage Points project [...] and lays out a conceptual framework and research agenda, all around the notion of “deep leverage points”

I think of these hierarchical layers as levels of leverage that different people, or teams have with their work.

"Design" means one thing to a graphic designer, another thing to an engineer, and something else to a business consultant. Even within the design discipline, a Silicon Valley manager and a Danish joiner are unlikely to be imagining the same thing as they both talk about design.