Adam Zeiner

By mapping the components of individual services (or portfolios of services) against these two axes, perhaps we can explore their relationship to systems change. To what extent are we tweaking around the edges of the existing system, versus changing the behaviour of the system itself — and how ambitious is the effort?

Systems thinking enables us to engage complex problems more effectively, steering us away from short-sighted solutions that may work in the short-term but ultimately backfire and make things worse in the long run.

2. Spotting partnership opportunities