Adam Zeiner

Systems thinking enables us to engage complex problems more effectively, steering us away from short-sighted solutions that may work in the short-term but ultimately backfire and make things worse in the long run.

We started thinking about different kinds of subject and object engagements that involved maybe multiple subjects, multiple objects, unintended engagements, or engagements that happen without either the user or the artifact having awareness of that engagement. What are the different permutations that are possible?

The Systemic Design Framework is an evolution of Design Council’s design frameworks, starting with the globally renowned Double Diamond, and more recently the Framework for Innovation. It is our way of synthesising how we see people on our own programmes, and through research with other designers using design to address complex challenges. These... See more

- Identify the most relevant trends.- Plan a desirable ecosystem and identify the value pools.- Tightly define the core value proposition.