Adam Zeiner

Systems analysis at the ‘front end’ of service design can help us to better understand complex social problems and identify opportunities to respond more effectively and profoundly.

So, there are two kinds of competences that make up what design is: the theoretical and the practical. And we can use this as a mental model for how we think and talk about design – as a kind of philosophy for what design is, what it means to be a designer and to do design.