Adam Zeiner

3. Understanding patient/HCP perspective

The modern organization is rooted in military history—at the time, the most efficient model for coordinating large groups of people to achieve strategic objectives.

An ecosystem map provides business stakeholders with a holistic overview of the different stakeholders and their internal relationships that together make up the ecosystem in which they aim to operate.

Our current approach to leading change in organizations didn’t happen by accident—it was the product of the era in which most management thinking developed.

Content Ecosystem Mapping Articles and Resources

We also need to stop treating them as monolithic models of the entire system. We’re in the digital age now and maps are cheap. There’s no reason we can’t have multiple versions or break our research up into multiple maps, each with a well defined scope and focus.