Adam Zeiner

If you’re part of the map-building process there’s no better tool for organizing your team’s research and keeping everyone on the same page. [...] However… I f you’re not part of the map-building process, systems maps can be exhausting to interpret.

Many business leaders don’t know how to select the ecosystems, or how to identify those opportunities with the highest value. Shaping the ecosystem strategy requires focused, design-led work in three areas:

I like the concepts “strategy” and “tactics” to capture what these two sides of design are about. As far as I can tell this appears to be the choice of words that professional designers and design leaders use.

The new ecosystem design will need to start with the customer’s view and deliver on the agreed-upon value proposition and experience. To achieve this, organizations can consider three domains: consumers, sectors and partners, and products and services. Design has a central role to play in each.