Adam Zeiner

At Design Council, we work across the design economy, and — even though we have specialisms in architecture & the built environment, social innovation & business innovation — we have Experts whose design work goes well beyond that and our research and frameworks should be something all designers can use.

The untangling of the military from modern organizations is accelerating, and its influence is waning.

I worry sometimes that there’s a danger of embracing the theatre of systems thinking — using it to position services and to navigate what’s desirable, feasible and viable within the existing system — without actually reshaping the system itself.

I like the concepts “strategy” and “tactics” to capture what these two sides of design are about. As far as I can tell this appears to be the choice of words that professional designers and design leaders use.