Adam Zeiner

The new ecosystem design will need to start with the customer’s view and deliver on the agreed-upon value proposition and experience. To achieve this, organizations can consider three domains: consumers, sectors and partners, and products and services. Design has a central role to play in each.

...we’ve been trained to think of organizations as homogenous and mechanistic, with a clear set of rules, a command-and-control structure, and the ability to leverage hierarchy to get things done quickly by issuing top-down directives to reallocate resources to meet objectives.

1. Alignment & common language

2. Spotting partnership opportunities

The creation and management of boundary objects is key in developing and maintaining coherence across a set of intersecting but necessarily incomplete perspectives.

Tactics, on the other hand, are easy to see – this the work we do with our hands. This is the craftsmanship that goes into the visible aspects of a product. This is your typefaces, illustrations, colors, whitespace, and rounded corners.