Adam Zeiner

Content ecosystem maps are snapshots of your digital strategy and what the heck is going on with content in your organization: where content is coming from, high-level processes, internal and external audiences, business objectives, technology—and how it all interacts.

We started thinking about different kinds of subject and object engagements that involved maybe multiple subjects, multiple objects, unintended engagements, or engagements that happen without either the user or the artifact having awareness of that engagement. What are the different permutations that are possible?

Recognises the importance of the ‘invisible activities’ that sit around the design process: orientation and value setting, continuing the journey, collaboration and connection, and leadership and storytelling. These activities are rarely recognised, and therefore rarely resourced, and rarely done.

That typical hierarchical org chart does not depict the relationships between different parts of the team.

An ecosystem map provides business stakeholders with a holistic overview of the different stakeholders and their internal relationships that together make up the ecosystem in which they aim to operate.

The creation and management of boundary objects is key in developing and maintaining coherence across a set of intersecting but necessarily incomplete perspectives.