Adam Zeiner

This post is meant to be a foundational building block for further thinking on emerging standards in the shape of design organizations.

I worry sometimes that there’s a danger of embracing the theatre of systems thinking — using it to position services and to navigate what’s desirable, feasible and viable within the existing system — without actually reshaping the system itself.

- Identify the most relevant trends.- Plan a desirable ecosystem and identify the value pools.- Tightly define the core value proposition.

Historically, men predominantly led and populated armies, lending not only an overtly military language to business but also a masculine one, impacting not only the words of business but also its culture. The structure favored men...

The new ecosystem design will need to start with the customer’s view and deliver on the agreed-upon value proposition and experience. To achieve this, organizations can consider three domains: consumers, sectors and partners, and products and services. Design has a central role to play in each.