Adam Zeiner

Tactics, on the other hand, are easy to see – this the work we do with our hands. This is the craftsmanship that goes into the visible aspects of a product. This is your typefaces, illustrations, colors, whitespace, and rounded corners.

The Systemic Design Framework is an evolution of Design Council’s design frameworks, starting with the globally renowned Double Diamond, and more recently the Framework for Innovation. It is our way of synthesising how we see people on our own programmes, and through research with other designers using design to address complex challenges. These... See more

If the goal is to bend the curves, we need to know where to start. To this end, we identified three realms of leverage that can be taken as starting points – reconnecting people with nature, restructuring institutions, and rethinking how different types of knowledge should be brought to bear for the pursuit of sustainability.

By mapping the components of individual services (or portfolios of services) against these two axes, perhaps we can explore their relationship to systems change. To what extent are we tweaking around the edges of the existing system, versus changing the behaviour of the system itself — and how ambitious is the effort?

In building my own boundary objects and enabling others to do the same, I have become increasingly infatuated with Etienne Wenger’s work on communities of practice and the characteristics that enable particular artefacts to act as boundary objects