Adam Zeiner
@dezein
a persistently curious generalist (parading as a strategic designer, facilitator, and organizer) attempting to wrangle complexity
Adam Zeiner
@dezein
a persistently curious generalist (parading as a strategic designer, facilitator, and organizer) attempting to wrangle complexity
The first step is to determine the user experience outcomes the team is shooting for; answers the question If we deliver a great design, how does it improve someone’s life?
The UX outcome is the end state we’re trying to achieve. Once we know our UX outcome, we can create key metrics detailing our journey getting there.
Before we can identify the right UX success, problem-value, and progress metrics, we must know what our key UX outcomes are. And the only way to know what our UX outcomes are is to spend serious time learning about our users and their challenges.

