Dayna Carney

Reconstructing scents from the past isn’t easy. To create the “Follow Your Nose” exhibit in 2022, Museum Ulm partnered with  Odeuropa , a project that’s developing new methods—including artificial intelligence and sensory mining tools—to identify and preserve  Europe ’s heritage

smells.

Scent is the only sense that is directly linked to the memory and emotional learning centers of the brain, says  Rachel Herz , a neuroscientist at Brown University and an expert on the psychological science of smell. 

I was entering adulthood and trying to live my childhood dream, but now, to be “authentic,” I had to be the product I had long been posting online, as opposed to the person I was growing up to be.

Online culture encourages young people to turn themselves into a product at an age when they’re only starting to discover who they are.   When an audience becomes emotionally invested in a version of you that you outgrow, keeping the product you’ve made aligned with yourself becomes an impossible   dilemma.

"content is king, distribution will be everywhere."