Dayna Carney

Reconstructing scents from the past isn’t easy. To create the “Follow Your Nose” exhibit in 2022, Museum Ulm partnered with  Odeuropa , a project that’s developing new methods—including artificial intelligence and sensory mining tools—to identify and preserve  Europe ’s heritage

smells.

Because that’s what it was like before the Internet. You made your own fun.

Due to climate change, some scents—and the stories attached to them—are at risk of being lost.

Rodgers says, the stages for this year’s show could only be about half the size they have been in previous years. There was also the matter of getting them on and off the field swiftly. The crews had about 7.5 minutes to set up this year’s performance and about six to take it down. “That’s the science you have to inject into an artist’s world,”

“This will be, in my opinion, the most technically advanced Super Bowl halftime show that’s ever been done because of the amount of tech used to move the platforms,” says Aaron Siebert, the project lead from  Tait Towers , which made the platforms. 

Nielsen  reported  that Black consumers are in a “remarkable period of influence,” with the “highest smartphone ownership and usage of any demographic group and an unyielding desire for self-expression and image control.”