Dayna Carney

YouTube soon became a game of “What’s the craziest thing you’d do for attention?”

My answer? Legally marry my sister’s boyfriend.   (It was meant to be a lighthearted joke. Our union has since been annulled.)

Nearly three million people have watched that video; by the numbers, I should consider it and others like it as successes. But there’s an

“This will be, in my opinion, the most technically advanced Super Bowl halftime show that’s ever been done because of the amount of tech used to move the platforms,” says Aaron Siebert, the project lead from  Tait Towers , which made the platforms. 

" Rick was traveling a lot during the making of this book. He had no printer available and had difficulty making decisions on his small computer screen. We printed out all of his page layouts to size and sent them to wherever he was on the globe. Sometimes I would review the choices with him on a Zoom call, or sometimes he'd make a firm decision

Before the Internet, if you were in need of some facts you might actually decide to consult an old person, like the one living in your finished basement.

Then you’d walk outside and squint at the sky, just you in your body, not tethered to any network, adrift by yourself in a world of strangers in the sunlight.

" This book is Rick Rubin’s design. While I often made recommendations, I did not make any design choices. All of the choices were Rick’s."