Working With Rick Rubin on ‘The Creative Act: A Way of Being’

" This book is Rick Rubin’s design. While I often made recommendations, I did not make any design choices. All of the choices were Rick’s."

" Rick was traveling a lot during the making of this book. He had no printer available and had difficulty making decisions on his small computer screen. We printed out all of his page layouts to size and sent them to wherever he was on the globe. Sometimes I would review the choices with him on a Zoom call, or sometimes he'd make a firm decision an

" As a designer I make these kinds of choices all the time. I make them very quickly because I am so familiar with them. I do it so naturally that I forget how many choices there are. I have never worked quite like this before and certainly wouldn’t do it for another client. This was different."

" Each choice made informed all of the other choices down the road as the design developed. Paula walked me through each step of the process and shared strengths and weaknesses with each choice."