David Pennington

“if your new software no longer runs on old hardware, it is worse than the old software.”

“Imagine if you owned the Lakers or the Yankees, and put all the emphasis on the team brand—but kept reducing the pay to actual players.”

Buying used books is the absolute antithesis of the subscription model that is destroying everything I love.

A user journey that changes who you are

But that’s not why you should write.

You should write because when you know that you’re going to write, it changes the way you live.

This is all, unfortunately, a microcosm of the problems we face. We’re up against a system that views and treats hyper short-term profits as more important than our collective future. We’re up against corporations and ways of doing business that would ignite the planet before letting their profits fall – and that’s exactly what they’re doing. We, t... See more

Non-coercive marketing places full authority and trust in people. It creates the conditions under which they can make empowered decisions for themselves, and do so in their own time. It doesn't seek to persuade, manipulate, or pester people into a decision that's already been made for them. It merely opens new doors, tells the truth about what's be... See more

business, for me, HAD to be built on top of my artistic practice; not the other way around. I had to find my freedom as an artist — before I could channel my wealth into the material world. my artistic practice had to be built on top of my wellbeing rituals.