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One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes.

MSCHF explicitly programs the idea of scaling into their work—not as the business’s goal, but as a key component of the products they make.

Hype is a flash in the pan. Narrative network effects are durable, long-lasting, and broadly applicable.

On Luck

"'Give yourself a lot of shots to get lucky' is even better advice than it appears on the surface. Luck isn’t an independent variable but increases super-linearly with more surface area—you meet more people, make more connections between new ideas, learn patterns, etc."

-- Sam Altman