One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes.
like ‘engineered to spread’ not ‘going viral as an afterthought’
On Luck
"'Give yourself a lot of shots to get lucky' is even better advice than it appears on the surface. Luck isn’t an independent variable but increases super-linearly with more surface area—you meet more people, make more connections between new ideas, learn patterns, etc."