Creator Economy, AI & retail-tech investor | J.D. & J.M. | PNG collector | Musical lover | Happy to chat, using Cal.com link below to book calls (https://cal.com/darrenli)
The quest to be shoppers' No. 1 destination has two tech giants pitted against each other. After losing ground to Amazon, Google is doubling down on Shopping to be customers' first choice.
These companies follow a playbook originally written by Amazon: serve the needs of users within a single high-frequency purchase category, and use that category as a beachhead from which to expand vertically (brands) and horizontally (categories).
Sometimes it can seem as though the algorithms are impartial ... [but] as many have pointed out, algorithms encode the biases of those who program them, and amplify the biases inherent in whatever the data sets they draw on.
Shein doesn’t have a style. It doesn’t try to impose its taste on global consumers. It doesn’t even have its own taste. It’s a mirror that reflects each country’s current style back to it, in real-time, based on data alone. Remaining generic, storyless, and nationless allows it to project whichever image is needed in the moment on its loose army of... See more