Darren LI

These companies follow a playbook originally written by Amazon: serve the needs of users within a single high-frequency purchase category, and use that category as a beachhead from which to expand vertically (brands) and horizontally (categories).

5. I suggest that startups should not use tokens as a way to attract users in the early stage, but use products as a strategy to enter the market, and build their products into a basic layer to serve the community. Without the product as traction, the token itself will just make more noise.

8. One question I tend to ask founders is: How many prospects have you talked to? This question alone can give you an idea of what founders think about the product and the market. Suppose you are building tools for DAOs. I might ask: how many DAOs have you talked to? What did you learn from those conversations? I like founders with a unique... See more

"When I first started out in advertising and engaging with these partners, Facebook knew what you liked, Google knew what you searched, and Amazon knew what you bought. Those things became interconnected but blurred at the same time."