Danielle Vermeer

So choose a niche — and then commit to being the best at it.

We’re especially bad at talking about it because of a collective tendency to treat ailments as personal. Sure, we can acknowledge that it takes a small village to support someone battling cancer. But what if the damn village caused the cancer? And not just one person’s cancer, or their immediate family’s, but everyone who looks like them, or lives... See more

We’ve reached a point of diminishing returns when it comes to productivity, creativity, concentration, cooperation, plus all of the other skills we try to cultivate alongside the labor we do for pay.

But the “rockstars” of any profession usually have another secret: they’ve found themselves in a situation in which they’re able to still do one job. I don’t mean that they’re not doing several things at once. I mean they’re not trying to do the work that three or four people.

Authentication needs to be quick and convenient for the sellers and reliable and consistent for the buyers. Product discovery and navigation needs to be contextualized and entertaining, either through editorial point of view or through livestreaming and social component. Visibility needs to be equal to all sellers and platforms should support in... See more

These resale sites have low-to-zero marginal costs because they don’t have standard product COGS, physical distribution, and transaction costs. For example, Poshmark enables the connection between millions of sellers and buyers. The seller manages inventory, photography, pricing, marketing, packaging, and fulfillment. By making it easy to sell,... See more