Danielle Vermeer

The more desirable future is outlined in Q1, with authenticated items being on sale in curated settings. Here is where Web3 comes in as a value add to physical goods as one of the most reliable authentication mechanisms that also lends scale and durability.

Lavoine and her collaborators have developed a process that allows them to use nanocellulose to produce clothing items with iridescent features resembling the rainbow-hued shimmer seen on fish scales, bird feathers and insect bodies.

The system itself — which, like so many corners of the American labor market, still assumes the support of a partner that does not work full-time outside of the home. If you have that support, you will excel. If you don’t, you either have to make enough money to buy it, or you will (perhaps in slow motion, but inevitably) drown.

Research by environmental charity Wrap shows that extending the life of an item of clothing by just nine months could cut its environmental impact by up to 10 percent.

Online resale is growing 4X faster than offline.  ~$37 B (50% of total)—estimated share of online sales of secondhand fashion by 2024.  ~$28 B (43%)—offline thrift & donation (Goodwill, Salvation Army, etc.).