Danielle Vermeer

"Monochronic cultures [one thing at a time] may be more ‘efficient’ in their use of time, but in their treatment of time as a commodity, they lose the richness that comes with allowing tasks, conversations, and interactions to move forward at a more natural and sustainable pace."

"[And] because rapid-growth capitalism favors a monochronic

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Customers say they want to be ethical consumers, buying vintage and upcycling on Depop. Reformation calls itself the most sustainable option other than being naked, while Eileen Fisher has pledged to use “sustainable materials” in 100 percent of its products. Yet what sustainability actually means in this context has become increasingly nebulous. 

Per the Clean Clothes Campaign, only about 2 percent of the world’s 60 million garment workers earn a living wage.

The main reason for the harm today’s internet platforms cause is the misalignment in incentives between users, creators & the platforms — or demand, supply and platform incentives. And a lot of it comes down to advertising-based business models.

One of the biggest motivators we observe is the power of subcultural capital - or what we call the “hipster incentive”. It’s an important interpretation of Bordieau’s work on the value of cultural capital in defining our position within society -- the hipster incentive is grounded in our need for status or social capital.