Danielle Vermeer

Notice how the decisions you make regarding your spare time and money indicate clearly what you care about.

Staying within a range of acceptable tolerance in your life should be the goal, so that you flourish in all dimensions, not just the professional. Taking on too much pushes us into zones of intolerance, where very little life can be sustained.

The bind experienced by the “nouveau riche.” Although these upwardly mobile individuals may have the economic capital to adopt elite culture, they continually reveal their social origins by the “mistakes” they make in their execution of taste, or the insecurity of their conduct

With few exceptions, you should NEVER start generating new ideas in a group - always start with people writing ideas alone and only then move to a group setting. (We've known starting with groups is worse for 50 years, but people still keep doing it since it feels more creative)

Key inputs: 1. Acquisition: how to acquire users.2. Activation: how to get users to their 'Aha’ moment as quickly as possible3. Engagement: how to ensure users experience the core product value as often as possible4. Virality: how to get people to get more people onto the platform