Danielle Vermeer

At surface level, Shein and Depop are polar opposites, but this is more about the what and the how of their business models. Diving deeper, we see that both Shein and Depop address a similar who and why. Both Shein and Depop meet the same underlying consumer needs for trendy, cheap fashion.

Have you ever wondered how much it would cost to develop an app for iOS or Android? This handy app cost calculator will help you: Find out how much your app will cost in under a minute!

The digital obsession with cores—used as a suffix that basically denotes a kind of style—began back in 2013, when the term normcore was first coined by trend forecasters K-Hole as a philosophy of fashion. They posited that the chronically online were competing for virality and uniqueness, and as a result, both were harder to come by. Enter... See more

Automated curation will not replace human curators. Despite Skyscanner’s powerful algorithms, Jack’s Flight Club has 1,500,000+ members and ~$800,000 in revenue.

1. What problem am I solving?2. Whose problem am I solving?3. What benefits am I unlocking?4. What promise am I making?5. What emotion am I generating?6. What's the next action my reader should take?

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.