Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
The "nicheification" of culture isn't new Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers @andjelicaaa breaks down the why into 4 demand models: 1. Bandwagon Model 2. Snob Model 3. Veblen Model 4. Corteiz Model Let's dig in... https://t.co/ZkKZzHG98I
Danielle Vermeer | Teleporttwitter.comConsumer Brands and
Not all attention and views are created equal. Ryan at Perpetual wrote a newsletter on why Mr. Beast has fewer followers than PewDiePie and yet Pew makes $9M while Mr. Beast makes $100M+ a year. The difference? Attention vs Intention. From Ryan:
Attention is cheap . It’s easy to grab. Even easier to fake. The impact: revenue doesn’t scale.
... See moreCodie Sanchez • 6 Tier Content Frame: The only way to monetize
Starting a social token can be an excellent way to raise financing. It can also turn followers into investors and align a group around a common cause.
Mario Gabriele • Social Tokens: The Economy of You | The Generalist
In the US alone, the secondhand fashion market could grow 20% between 2020 and 2025 to reach $67 billion in size, according to estimates by Business of Fashion Insights.
Business of Fashion • Can Fashion Resale Ever Be a Profitable Business?
Consumer Social and
This paper, for instance, found three common “inner benefits” shoppers experience when buying counterfeit luxury goods: “First, being efficient by optimizing their resources; second, having fun by experiencing adventure, enjoyment, and risk; and third, fooling others expecting not to be caught.” But, the authors add, “most important, through the... See more
Racked • Why Do People Spend So Much on Fake Stuff?
A Founder’s Guide to Startup Boards and Why They Need to Evolve With Each Funding Round
embroker.com
@K41R0N Search is democratic in name only; curation unashamedly embodies its audience.
Search is off-the-rack; curation is bespoke.
Keely /Galgano/ Adlertwitter.com