Danielle Vermeer

But the “rockstars” of any profession usually have another secret: they’ve found themselves in a situation in which they’re able to still do one job. I don’t mean that they’re not doing several things at once. I mean they’re not trying to do the work that three or four people.

Not all attention and views are created equal. Ryan at Perpetual wrote a newsletter on why Mr. Beast has fewer followers than PewDiePie and yet Pew makes $9M while Mr. Beast makes $100M+ a year. The difference? Attention vs Intention. From Ryan:

Attention is cheap . It’s easy to grab. Even easier to fake.  The impact: revenue doesn’t scale.

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Consumption driver: a feature that serves up ready-made content to the user (e.g. a newsfeed or digest email)Verbs: the core actions you want the reader to take when consuming content (e.g. like, upvote, downvote, share, retweet, comment, etc)Personalization: data infrastructure and product features that “push” new content to the user (Youtube,... See more

Just like you would for the products you build - outline the specific things you want to focus on NOW vs. NEXT vs. LATER with a clear understanding of:1. Why those things are important to you2. How they tie back to your ultimate desired outcomes (personal KPIs)

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

7 out of  a16z ’s latest Marketplace 100 are resale marketplaces.  2 of these 7 are in the top 10 (GOAT, StockX).  Since last year, 3 resale marketplaces “graduated” via IPO or acquisition (Depop, 1stDibs, Tradesy).

Community and marketing however, have different inputs and outputs. Unlike GTM, GTC focuses on creating value, educating, entertaining and equipping individuals independent of their business relationship.