Danielle Vermeer

Humans are finding new ways to express themselves in both the digital and physical realms in order to join wider communities and reject our most physically distanced era. In other words, the rise of community through visual identifiers is a growing phenomenon. Second, these trends allow people to explore their identity through relative... See more

We may balk at having “personal market caps,” but many of us already do – it is simply denominated in the currency of followers. As social media platforms have increased in importance, the blue-chip entities of this exchange – influencers – have found ways to transmute social capital into financial capital.  

It’s not that people don’t want to work. It’s that their jobs feel, for whatever reason, unsustainable: unsustainable for their mental and physical health, but also unsustainable for their family, and their longterm survival. Many people actually really like the work that they do, if they were, indeed, allocating the bulk of their time to doing... See more

We’re drawn to the products that signal they’re for people like us, and in turn, will signal our identities.