Danielle Vermeer

Lavoine and her collaborators have developed a process that allows them to use nanocellulose to produce clothing items with iridescent features resembling the rainbow-hued shimmer seen on fish scales, bird feathers and insect bodies.

Incredible consumer products have one thing in common - they convert their users into evangelists. Here's how it works, in three stages ⬇️

Authentication needs to be quick and convenient for the sellers and reliable and consistent for the buyers. Product discovery and navigation needs to be contextualized and entertaining, either through editorial point of view or through livestreaming and social component. Visibility needs to be equal to all sellers and platforms should support in... See more

Given that everyone can now buy designer handbags and new cars, the rich have taken to using much more tacit signifiers of their social position.

The opportunity in Web3 is to leverage tokens and the underlying decentralized tech to build and bootstrap these new networks.