Danielle Vermeer

Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as

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Since the start of the year (2022), fast fashion giants H&M and Zara have launched about 11,000 new styles combined.Over the same time, ultra-fast fashion brand Shein has released a staggering 314,877 styles. 

The multi-SKU creator isn't all-in on just one product, though one product may wind up being the most lucrative for them. Instead, they apply their skills across various domains and use the various platforms and tools in the creator economy to put together multiple different product or service offerings.But while this unbundling of the value chain... See more

The various leading indicators fit into three categories: 1. Network density: friend or following connections made in a time frame 2. Content added: files added to a Dropbox folder3. Visit frequency: D1 retention

But aggregation won’t be enough to make secondhand fashion first choice. Consumers need better discovery and curation, which is why I believe that the future of (re)commerce is curation. 

Updated v2: Self-Regulation Cheat Sheet 🤓 https://t.co/d6pudBoN1V