Danielle Vermeer

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

Sojo is a London-based app that connects brands and consumers with seamsters with the goal of extending the life of new, pre-loved and vintage clothing.

Self-publishing makes it easier for you to publish “long-tail” books. With more control and upside.

The bind experienced by the “nouveau riche.” Although these upwardly mobile individuals may have the economic capital to adopt elite culture, they continually reveal their social origins by the “mistakes” they make in their execution of taste, or the insecurity of their conduct

Just like you would for the products you build - outline the specific things you want to focus on NOW vs. NEXT vs. LATER with a clear understanding of:1. Why those things are important to you2. How they tie back to your ultimate desired outcomes (personal KPIs)

Corteiz Bolo is evidence that these consumers prefer a sense of belonging over status.