Danielle Vermeer

There are 3 key moments that will make or break your user retention rates:• Setup Moment• Aha Moment• Habit Moment

When you visibly repair something, it becomes individual. That changes our relationship to our clothing and builds connection with it.

We make choices that signal what we wish to convey.Signaling is the act of conveying information about ourselves to people in a way that is costly for us and therefore believable. Without the associated cost of sending a signal, we would not be able to trust the information being sent.

Thanks to increased consumer consciousness around sustainability, the circular economy, and fair labor, resale has become fashion’s hottest sector—and brands want in. But scaling and making resale profitable isn’t easy, and with increasing competition in the space, it’s only going to get harder.