The New Creator Economy

In this instance, investors would probably like to see founders who are “native enough” to understand crypto and Web3 with a lot of depth and nuances, who have the right network to attract crypto engineers, but who also so native that they can’t understand the experience of the average mainstream, non-crypto user they might be talking to.

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.