Johnathan Dodson
@createchtivity
Johnathan Dodson
@createchtivity
Coffee and small brands
We are very fluent in blunt, materialistic, capitalist questions: What? How soon? How much? What I hope that we can learn to do is add questions of moral imagination to that mix: questions like “Why?” and “To what human effect?” and “How much is enough?”
As i further build out my ideas on what a creator means to me, this is a key take on how working with brands should be structured.
It’s a part of the full story