Yes, write online!

text is the most powerful, useful, effective communication technology ever, period.

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

... See more

But a blog is a tiny internet house where you decide the norms. And since there are already countless places where you can't be yourself, there is no need to build another one of those. The law of the land is that everything you think is funny is funny. Those who find the texture of your mind boring or offensive can close the tab—no need to worry... See more

1. Write what you're learning.

2. Have at least a tiny website that shows something neat.

3. Do things publicly. Have Twitter, Github, etc. Comment publicly, ideally with your real name. This forces you to be nicer, too.

4. Help other people.

You should write something that you yourself would read.”

“OK, but don’t you have any promotional tips?”

“That was a promotional tip.”

To find a topic that is right for you:

1. Follow your energy . What topics give you energy to think about, write about, and talk about? What saps you of energy? Spend more on the former and less on the latter. This one trick will tell you a lot.


2. Make sure it’s based on your real-life experience. You need to know what you’re talking about. People can

... See more

Text is the most

socially useful

communication technology. It works

well

in 1:1, 1:N, and M:N modes. It can be

indexed

and

searched

efficiently, even by hand. It can be

translated

. It can be produced and consumed at variable speeds. It is asynchronous. It can be compared, diffed, clustered, corrected, summarized and filtered algorithmically. It... See more