WTF is... FORTYTWO
Knowing what to make is just as important as the ability to make it
Evan Armstrong • The Art of Scaling Taste


You have to be willing to overcome the defaults and orient your business around the things that define you, all the way down to your KPIs. The things you measure should reflect the things you value.
Sari Azout • Letter to a Friend Who Is Thinking of Starting Something New

8. **Feasibility**: The idea's success hinges on creating a cultural brand that can drive app adoption. If they can achieve that, the low CAC and scalable revenue are possible. But the risk is high because both building a cultural brand and creating successful apps are challenging independently, let alone together.
Just a moment...
Fast gets all the attention.
Slow has all the power.
Slow has all the power.
Sari Azout • Patience is the ultimate competitive advantage
A few good uncorrelated return streams is better than just one and knowing how to combine return streams even more effective than choosing good ones thought you have to do both
