WTF is... FORTYTWO

Supreme is a streetwear brand that's built a strong community and brand loyalty, often through limited releases and collaborations. Their CAC is low because their brand is so strong that customers seek them out, reducing the need for expensive marketing.

You have to be willing to overcome the defaults and orient your business around the things that define you, all the way down to your KPIs. The things you measure should reflect the things you value.

A “Pareto Frontier” describes an optimal state in decision-making processes where you can’t improve one aspect without compromising another. Imagine a scenario where you’re trying to balance two competing objectives, like quality and cost. The Pareto Frontier represents the set of all points where you achieve the best possible balance between these... See more

Cultural goods could be things like clothing, accessories, art, or other merchandise that has cultural significance or brand cachet.