WTF is... FORTYTWO
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkPersonally, there’s this barbell of companies I want to see exist in the world.
On the one side are the Vertical Integrators, the companies building big, difficult things in the physical world to create the conditions for abundance, prosperity, and freedom, companies that help humanity live longer and richer. I write a lot about those.
On the other s
... See morePacky McCormick • [untitled]
we're building both?
8. **Feasibility**: The idea's success hinges on creating a cultural brand that can drive app adoption. If they can achieve that, the low CAC and scalable revenue are possible. But the risk is high because both building a cultural brand and creating successful apps are challenging independently, let alone together.
Just a moment...
The key is creating a cohesive ecosystem where each part reinforces the other. Without this, the two might operate in silos, not leveraging each other's strengths.
Just a moment...
Supreme is a streetwear brand that's built a strong community and brand loyalty, often through limited releases and collaborations. Their CAC is low because their brand is so strong that customers seek them out, reducing the need for expensive marketing.
Just a moment...
Adam Mosseri on Rick Rubin’s Tetragammaton:
... See moreI worry about getting lost in the abstract. If you think far out in some ways, it's empowering because you can be thinking at a bigger scale. But in some ways, you can run the risk of getting lost in the abstract of the philosophical and becoming detached from the work. One of my greatest fears is that I b
You have to be willing to overcome the defaults and orient your business around the things that define you, all the way down to your KPIs. The things you measure should reflect the things you value.
Sari Azout • Letter to a Friend Who Is Thinking of Starting Something New
keep it simple stupid