Just a moment...

8. **Feasibility**: The idea's success hinges on creating a cultural brand that can drive app adoption. If they can achieve that, the low CAC and scalable revenue are possible. But the risk is high because both building a cultural brand and creating successful apps are challenging independently, let alone together.

The key is creating a cohesive ecosystem where each part reinforces the other. Without this, the two might operate in silos, not leveraging each other's strengths.

But building such a brand is non-trivial. Supreme took years and a specific cultural context to build their brand. The startup would need to replicate that, which requires significant investment in brand building, possibly through influencers, collaborations, limited editions, etc.

Supreme is a streetwear brand that's built a strong community and brand loyalty, often through limited releases and collaborations. Their CAC is low because their brand is so strong that customers seek them out, reducing the need for expensive marketing.

Cultural goods could be things like clothing, accessories, art, or other merchandise that has cultural significance or brand cachet.