writing and creativity

The word “essay” has a brilliant etymological journey. It is derived from essayer in French, meaning ‘to endeavour’ or ‘to attempt’ or ‘to do one’s utmost.’ An essay, in other words, is a humble, tentative effort. When we write essays we are simply trying to explain our thoughts, trying to share our feelings, trying to connect with others.

Why is it that a simple channel change like telling a story about a suffering person helps these people so much? From the process viewpoint the reason is simple. They feel better because they have switched identities. They are no longer identified as sufferers, but have become fair observers, creators, tellers of a story. The earlier suffering was

Harry Dry rules for copywriting:

1) A great sentence is a good sentence made shorter.

2) Writing great copy begins with having something to say in the first place.

3) Copy is like food. How it looks matters.

4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).

5) Ka

• Counter-intuitive —

1. Three posts a week, more or less.


2. One idea per post. If I find myself launching into another section, cut and paste the extra into a separate draft post, and tie off the original one with the word “Anyway.” Then publish.


3. No hedging, no nuance. If I’m getting in a twist about a sentence, take it out.


4. Gi