15 rules for blogging, and my current streak
sari and added
But the key lesson, the thing I would impart to any aspiring bloggers, content creators, or newsletter proprietors, is that the cornerstone of internet success is not intelligence or novelty or outrageousness or even speed, but regularity.
Matthew Yglesias • Matt Yglesias and the Secret of Blogging
My rough rule is that I’d like to write stuff that will still be worth reading in five years, and ideally stuff that will be more relevant a year from now. Because of the way news site algorithms currently work, that’s the opposite of what everybody who writes for a living does.
Applied Divinity Studies • [Guest post] How Substack Became Milquetoast
andrea and added
1. The aim of my writing is never to make money. If there are opportunities, I will pay attention, but it is never the direct aim. I obsessively focus on other funding mechanisms such that I don't have to worry much about how to monetize writing.
2. I write for readers like me. I dislike a lot of the current trends in books. I think they dumb down t... See more
2. I write for readers like me. I dislike a lot of the current trends in books. I think they dumb down t... See more
Paul Millerd • Tweet
rob hardy and added
A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox
Henrik Karlssonescapingflatland.substack.comBut the Yglesias profile’s very existence reminds us of an important rule of thumb for navigating the content economy in the 21st century: Under the present regime, there is no real downside risk to posting. You might lose a small handful of subscribers or followers if you overwhelm their inbox, or write an egregiously bad post -- but on balance yo
... See moreMatthew Yglesias • Matt Yglesias and the Secret of Blogging
‘Blog posts’ might be the answer. But I have read blogs for many years and most blog posts are the triumph of the hare over the tortoise. They are meant to be read by a few people on a weekday in 200420ya and never again, and are quickly abandoned—and perhaps as Assange says, not a moment too soon. (But isn’t that sad? Isn’t it a terrible ROI fo... See more
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