writing on the internet

Generic, uncontextualized advice is a menace- by definition it attracts the lost and the confused and only makes them more lost and more confused. Even the seemingly most universal, failsafe advice of the ‘work hard’, ‘try your best’, and ‘believe in yourself’ ilk, can be disastrous for certain people. It can merely act as a motivator and energy bo... See more

Once you see yourself as merely a junction point for a whole set of influences, from your parents to your teachers to the feeds you follow and the articles and books you read, you can relax about being ‘you’. You can focus, instead, on making your influence-set as unique, layered and rich as possible. Nobody else will be at your junction point.

Sommeliers emerged as luxury goods in a world where the product (wine) was getting commoditized, and curation was the new differentiator. That’s exactly where jobs are headed.

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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"The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family". - Nielsen 2015