The exciting thing is not that there's a lot left to write, but that there's a lot left to discover. There's a certain kind of idea that's best discovered by writing essays. If most essays are still unwritten, most such ideas are still undiscovered.
Pick a word to examine. As you comb through a management text, a magazine article, or your freewriting, or as you work your way through a business day, you’ll come across words whose definitions seem taken for granted, words that are used as a way to stop thinking rather than start it. These are the words to pay attention to.